Vice-President, Marketing and Communications

Category: Leadership and Management Roles

Main location: United States, Virginia, Fairfax

Alternate Location(s): United States, North Carolina, Charlotte

Position ID:J0626-0225

Employment Type: Full Time

Position Description:

Are you ready to lead Marketing & Communications within one of the world's largest technology and business consulting firms? CGI is seeking a commercially minded, strategic and modern Vice-President, Marketing & Communications to serve as the strategic business partner for one of CGI's largest operations, the U.S. Commercial & State Government business which serves a broad portfolio of clients across commercial industries as well as state and local governments.

This is a high-impact senior leadership role that is both an advisor and core contributor to our strategy, in partnership with business leaders. Marketing and Communications (MarCom) at CGI is first and foremost a business growth enablement function. Success comes from helping the business win, grow and retain clients through targeted marketing, communications, and market positioning activities. This means you and your team will focus our investment and effort where it can have the greatest impact through innovative go-to-market strategies that help drive growth, amplify our market message with the right audiences, and help our leaders engage current and future talent.

The successful candidate will combine strategic thinking with execution excellence to help support strategic accounts, priority pursuits, industry and metro market growth initiatives. You will lead and develop a high-performing team to create clear, differentiated and commercially compelling narratives and MarCom strategies to reach clients, prospects, partners, media, analysts & other B2B and B2G influencers, as well as employees. You will also partner with global MarCom colleagues to modernize how we create and deliver value through AI-enabled capabilities, data-driven decision making and integrated ways of working.

Location
Washington, DC metro area, or Charlotte, NC preferred.

Reporting & leadership roles
The Marketing & Communications Vice-President reports to the Senior Vice-President & Global Head of Marketing & Communications (MarCom). S/he is a member of the U.S. Commercial & State Government (US CSG) Leadership Team as well as the Global MarCom Leadership Team. You will lead a team of approximately 30 talented marketing and communications professionals.

Your future duties and responsibilities:

The Marketing & Communications Vice-President will be a seasoned professional with experience leading a team and managing a budget for a professional services firm operating in a dynamic and competitive market.

Our US CSG operations deliver a broad and diverse range of business and IT services, including advanced AI and industry-leading Intellectual Property solutions, to clients across commercial industries such as financial services, energy, utilities, manufacturing and health, as well as state and local governments. Our footprint is nationwide and with operations in Puerto Rico and Colombia.

The successful candidate will be a well-rounded MarCom executive as this role requires broad experience in order to proactively translate business vision into business-first marketing & communications strategies.

This role requires a leader who is equally comfortable shaping strategy, developing talent, and rolling up their sleeves to help deliver outcomes. Success comes through influence, collaboration, strong judgment and a willingness to engage directly in the work when it matters most.

Strategic Marketing Partnership & Growth

. Serve as the senior MarCom advisor to the Operating Unit President and leadership team.
. Help shape business strategy with other US CSG Cabinet Leaders through market insight, competitive intelligence, positioning and communications counsel.
. Translate business priorities into integrated marketing and communications strategies aligned to growth and differentiation, particularly around account expansion, metro market growth and deals.
. Drive measurable contribution to pipeline generation, client engagement and strategic pursuits.
. Ensure MarCom is positioned as a strategic growth enabler to the business, with focus on strategic account growth, priority pursuits and major deal opportunities.

Brand, Positioning & Market Leadership

. Define and lead a clear, differentiated and integrated market narrative aligned to CGI's brand.
. Strengthen CGI's visibility, credibility and relevance across priority markets and stakeholder groups through creative, highly targeted positioning, thought leadership and reputation-building initiatives.
. Lead integrated go-to-market activity spanning campaigns, digital, events, account and deal-based marketing, industry analyst relations, alliance marketing, media, and thought leadership.
. Ensure consistency of messaging, storytelling and brand experience across channels and touchpoints.
. Eliminate fragmented or low-value activity in favor of focused, high-impact execution.

Communications, Reputation & Executive Visibility

. Lead the Operating Unit's internal and external communications strategy.
. Oversee executive communications, leadership messaging and strategic storytelling for senior leaders.
. Drive proactive media relations, external communications and reputation management activities.
. Ensure alignment between external positioning, internal communications and talent branding.
. Provide communications leadership during periods of organizational change, market sensitivity or risk.
. Ensure communications reflect CGI's values, governance standards and brand expectations.

Employee Engagement & Culture Enablement

. Partner with HR and business leaders to strengthen employee engagement and our culture.
. Lead internal communications strategies that connect employees to CGI's strategy and priorities.
. Drive talent branding and marketing in collaboration with HR and business leaders, in line with recruitment strategies and priorities.

Team Leadership & Performance

. Lead and develop a high-performing, innovative and outcome-driven MarCom organization.
. Proactively collaborate with global MarCom colleagues to maximize capacity and tap into expertise.
. Ensure the secure, compliant and ethical use of AI MarCom technologies in line with CGI policies.
. Manage and maximize the budget to ensure every dollar invested has an appropriate business return.

Required qualifications to be successful in this role:

. Deep understanding of the IT services market and at least one of CGI's largest industries.
. 15+ years of progressive marketing leadership experience, preferably in a professional services firm or similarly complex B2B or B2G environment.
. Proven track record of designing and scaling insights-led marketing and communications strategies, particularly account and deal-based marketing.
. Exceptional communication, presentation, and storytelling skills; ability to craft compelling narratives.
. Competence in managing and optimizing budgets to maximize business impact.
. Bachelor's degree in marketing or business; MBA or advanced relevant degree a plus.

Attributes that will help set you apart

. Experience in a business partner role, with ability to inspire trust and credibility with senior executives.
. Strong executive presence with experience advising senior leaders, as well as a highly collaborative and ego-less approach to working laterally.
. Curious, tech-savvy, and forward-thinking to keep CGI's marketing relevant and impactful.
. Confident navigating the balance between global priorities and stewardship and local market creativity; acts as a proactive connector and contributor with global colleagues.
. Outstanding coach, mentor, and developer of high performing, cohesive and collaborative teams.

Demonstrated Leadership Behaviors
• Coaching Mindset: Act as active partners throughout the partner performance and career planning
process by engaging in ongoing feedback and coaching. Nurture a culture of ownership, building an
environment that supports development, productivity and fosters well-being.
• Active Listening and Communication: Promote a culture of fostering open dialogue in the organization
(upward, downward and across) by listening with presence, intent and empathy. Therefore, encouraging
open expression of ideas and opinions.
• Complex Decision Making: Effectively navigates through volatile, uncertain, complex and ambiguous
situation by taking well-deliberated decisions keeping CGI clients, members and shareholders in mind,
using available data, insights and intuition and by leveraging CGI's Management Foundation.
• Emotional Intelligence: Engage and inspire others through the ability of recognizing, managing, and
evoking appropriate emotions within oneself and others to promote change and progress.
• Agility and Innovation: Consistently adaptable, agile and resilient. Managing the people side of change to
achieve business outcomes and help our clients succeed. Successfully navigate expanded global working
environment; focusing on client centric innovation by adopting a push/pull strategy.

Other Information:
CGI's benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation including profit participation program
. Comprehensive medical, dental, and vision benefits
. Basic life and accidental death & dismemberment insurance
. Matching contributions through 401(k) plan, and CGI share purchase plan
. Flexibility and paid accrued vacation leave, ranging from 10 to 20 days per year, based on job level, years of relevant prior experience, and years of service
. 10 paid holidays per year
. At least 80 consecutive hours of paid sick/safe leave (except where applicable state/local law requires more)
. Paid parental leave, ranging from 20 to 70 consecutive business days based on circumstances of leave and applicable laws
. Bereavement leave, ranging from 1 to 7 days per year based on relationship.
. Paid jury duty leave, up to time summoned
. Learning opportunities and tuition assistance
. Wellness and Well-being programs

For more detailed information about our benefits offerings visit Benefits | CGI Careers

Please note that the benefits listed above are subject to change based on the specific terms and conditions of the contract being supported.

Skills:

• Communication
• Communications Management
• Marketing
• Marketing Strategy & Policy