Title: Vice President, Immuno-Oncology Marketing
Reports to: Chief Commercial Officer
Location: Redwood City, CA
Classification: Exempt
Overview:The Vice President, Immuno-Oncology Marketing will report to the Chief Commercial Officer and be responsible for leading the company's marketing initiatives for LOQTORZI® (toripalimab-tpzi), Coherus' first Immuno-Oncology asset. This person will be the brand champion and will lead the creation and implementation of the Brand Strategy and tactical plans that differentiate and demonstrate the therapeutic value of Coherus' Immuno-Oncology portfolio to patients, healthcare providers and key stakeholders within the healthcare system. This person must also have a strong track record of partnering with cross-functional teams to build alignment across the organization.
Responsibilities:
- Serve as key member of the Coherus Commercial Leadership Team
- Create the LOQTORZI® (toripalimab-tpzi) Brand Strategy and Value Story
- Based on the competition and market segmentation, manage product positioning that maintain differentiation of the brand
- Develop and execute all personal & non-personal promotions for LOQTORZI® (toripalimab-tpzi)
- Lead strategy and tactical deliverables for the Coherus Sales Teams, Corporate Accounts and Thought Leader Liason Teams
- Oversee digital/print strategy and tactical deliverables
- Optimize return-on-investment, manage the Agency-of-Record, and manage the promotional budget for LOQTORZI® (toripalimab-tpzi)
- Lead and develop team of talented professionals including Marketing and Thought Leader Liasons
- Lead and manage Branding for LOQTORZI® (toripalimab-tpzi) and Immuno-Oncology portfolio.
- Support business development planning
Qualifications:- Bachelor's degree in business, science or related field. A master's degree (MBA) is strongly preferred
- 15+ years relevant experience in health care/pharma
- Direct experience in Oncology marketing and Rare Disease marketing or Rare Oncology marketing
- Broad experience in personal and non-personal channels and tactics, that drive success in bio-pharma marketing
- Experience in optimizing Return-on-Investment, managing an Agency-of-Record and a promotional budget
- Experience in marketing to various audiences, including Oncologists, Nurses, pharmacists, office-practice-managers and trade organizations
- Proven track record of working with Sales Management, Commercial Operations, Market Access, Medical Affairs and other cross-functional teams to achieve shared goals and objectives
- Solid track record in building and developing teams
- Experience in the business of Immuno-Oncology and/or Oncology related injectables ("Buy and Bill")
- Excellent interpersonal and communication skills
- Strong computer skills, including all MS Office applications
- Outstanding presentation skills
The Base Salary Range for this position is $290,000 to $335,000. Coherus considers various factors, including professional background and work experience, when determining base pay. These considerations mean actual compensation will vary.
