Job DescriptionWe are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity.
Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed.
As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership - translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision-making. Final authority on data, measurement standards, MMM interpretation, and performance truth.
This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
Global Marketing & Ecommerce Analytics Standards & Governance- Define and own global standards, methodologies, and best practices for marketing and brand analytics across regions.
- Establish and maintain the global Single Source of Truth (SSOT) framework covering POS, share, ecommerce, and performance reporting.
- Serve as the global authority on marketing effectiveness and brand measurement, ensuring regional outputs are comparable and decision-ready.
- Ensure alignment between global marketing priorities and regional analytics approaches.
Marketing Mix Modeling & A&P Guidance- Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance.
- Define global MMM standards, modeling principles, and interpretation guidelines, while enabling regional teams to execute models locally.
- Translate aggregated MMM outputs into enterprise-level A&P portfolio guidance and investment guardrails.
- Provide global POVs on investment effectiveness and cross-market learnings to inform annual planning and strategic prioritization - rolling up findings across regional teams.
POS, Share & Executive Reporting- Own global POS and market share reporting standards and syndicated data partnerships (e.g., Circana).
- Define global KPI definitions, scorecard structures, and reporting standards used consistently across regions and markets.
- Ensure consistent global reporting frameworks for commercial performance across channels and markets.
- Synthesize regional data into executive-ready global performance readouts for leadership forums.
Brand & Consumer Measurement Frameworks- Define global frameworks and standards for brand health and consumer measurement, ensuring relevance across diverse markets.
- Establish research methodologies, quality benchmarks, and best practices that regions can apply with confidence.
- Govern preferred research partners and support regions in executing high-quality custom research aligned to strategic priorities.
- Ensure brand and consumer insights are actionable and clearly connected to brand strategy, innovation, and creative effectiveness.
Data Sources, Reporting & Syndicated Partnerships- Define global standards for syndicated and external data sourcing, validation, and integration in partnership with IT and Marketing Strategy & Operations.
- Lead strategic relationships with syndicated data partners to ensure data quality, access, and commercial value.
- Identify and evaluate new data sources that enhance decision-making and competitive understanding.
- Ensure global reporting frameworks align with planning cycles and strategic priorities.
Enterprise Advisory & Capability Enablement- Support annual planning and budgeting processes through data-driven insight and scenario modeling.
- Build and strengthen analytics capability across regions through shared frameworks, playbooks, and best-practice forums.
- Drive adoption of global standards through influence, education, and strong cross-regional partnerships.
- Champion a culture of disciplined measurement, analytical rigor, and insight-led decision-making across Marketing & Ecommerce.
QualificationsQualifications:- Bachelor's degree in Analytics, Economics, Business, Marketing, or related field; advanced degree preferred.
- 12+ years of progressive experience in business intelligence, analytics, or insights roles, ideally within global or matrixed organization.
- Deep expertise in Marketing Mix Modeling, A&P optimization, and marketing effectiveness measurement.
- Strong experience with POS, market share, and brand health data across multiple regions and channels.
- Proven ability to build and govern single source of truth reporting at an enterprise level.
- Executive level experience translating complex analytics into clear strategic recommendations.
- Demonstrated success managing external analytics and research partners.
- Strategic, structured thinker with strong financial and commercial acumen.
- Highly credible executive presence with the ability to influence senior stakeholders, without direct control.
- Comfortable operating in complexity and ambiguity.
- Strong storytelling skills, able to turn data into decisions.
- Collaborative leader who balances global rigor with regional flexibility.
- Experience in consumer goods, retail, lifestyle, or omnichannel business strongly preferred.
