15+ years of brand leadership experience in enterprise B2B, technology, or financial environments.
Proven track record in building brand platforms and executing large-scale campaigns.
Experience in establishing internal creative or content organizations.
Demonstrated success in partnering with Business Units in matrixed environments.
Strong executive presence and ability to influence C-suite stakeholders.
Data-driven mindset connecting brand investment to business performance.
Responsibilities
Define ADP's enterprise brand positioning for growth.
Establish a differentiated brand platform that builds emotional connection and trust.
Ensure consistency and impact of brand voice across channels.
Lead the development and execution of enterprise-wide brand campaigns.
Align marketing efforts across various stakeholders and drive brand equity.
Develop a comprehensive content strategy with high-quality output.
Lead agency partnerships ensuring they reflect ADP’s market position.
Benefits
Opportunity to shape the brand strategy of a leading organization.
Collaborative and innovative workplace culture.
Access to a strong network of industry partners and agencies.
Development of high-impact campaigns that drive measurable business results.
Leadership role with significant influence at an executive level.
Full Job Description
Vice President, Brand
Key Responsibilities
Brand Strategy & Enterprise Narrative
Define ADP's enterprise brand positioning for this next phase of growth
Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
Ensure a consistent, modern, and impactful brand voice across all channels and audiences
Translate business strategy into a compelling external narrative that resonates with clients, prospects, associates, and partners
Campaign Leadership & Operating Model
Stand up and institutionalize an enterprise-wide campaign development engine
Lead end-to-end brand campaign strategy and execution in close partnership with Business Units
Drive alignment across Marketing, Product Marketing, Corporate Communications, and BU stakeholders
Establish governance, creative standards, and performance benchmarks
Ensure campaigns measurably contribute to brand equity, demand generation, and revenue growth
Product Brand & Emotional Equity
Partner with Product Marketing to elevate the storytelling and emotional distinction of:
RUN Powered by ADP
ADP Workforce Now
ADP Lyric
Move beyond functional messaging to create clear, story-driven differentiation
Build enduring emotional equity that strengthens client loyalty and competitive separation
Align all product narratives under a cohesive master brand strategy
Content Strategy with Centralized Internal Creative Development & Social
Build and lead a modern, integrated content and social organization responsible for both creation and distribution
Establish an internal content agency responsible for enterprise content strategy, creative development, campaign execution, and thought leadership
Stand up and scale a high-performing social media team responsible for always-on content, audience engagement, and growth across priority platforms
Develop an owned audience strategy that increases reach, engagement, and brand influence while reducing reliance on paid channels
Create scalable content frameworks, editorial standards, and channel strategies that enable consistent, high-quality output
Ensure content is not only creatively excellent, but effectively deployed to drive measurable reach, engagement, and business impact
Agency Leadership & External Partnerships
Lead agency selection processes aligned to enterprise brand objectives.
Establish strong, accountable partnerships with creative, media, and strategic agencies.
Define clear performance expectations and governance models.
Ensure agency work reflects ADP's scale, ambition, and leadership position in the market.
Sponsorship Marketing - Global
Lead global sports sponsorship strategy, leveraging high profile partnerships to drive brand visibility, equity, and revenue growth across key markets
Activate sponsorship assets and premium hospitality programs to deepen client engagement and accelerate pipeline; contributed to over $30M in influenced sales tied to hospitality activations over the past two years
Develop integrated marketing, advertising, and content strategies utilizing sponsorship rights and athlete/ambassador IP to amplify brand storytelling and maximize partnership value
Leadership Expectations The VP, Brand will:
Lead with clarity, conviction, humility and enterprise mindset.
Model a modern, decisive, and collaborative leadership style.
Inspire teams to think boldly while executing with discipline.
Champion creative excellence grounded in measurable business outcomes.
Elevate how ADP shows up, internally and externally, through both message and action.
Qualifications
15+ years of brand leadership experience in enterprise B2B, technology, financial services, or similarly complex environments.
Proven track record building enduring brand platforms and large-scale campaigns.
Experience establishing or transforming internal creative/content organizations.
Demonstrated success partnering across Business Units in matrixed organizations.
Strong executive presence and ability to influence at the C-suite level.
Data-driven mindset with the ability to connect brand investment to business performance.
What Success Looks Like
ADP launches a unifying brand platform that is distinctive, emotionally resonant, and enduring
Campaigns operate through a repeatable, scalable engine across Business Units
RUN, Workforce Now, and Lyric have clear, differentiated, and emotionally compelling narratives
A high-performing internal content and social organization is established and driving consistent output and engagement
ADP builds a growing base of owned audience and increases its share of voice across key channels
Agency partnerships are strategic, accountable, and performance-driven
Brand investment demonstrably contributes to pipeline growth, revenue, and customer loyalty
Key Performance Indicators
Brand Metrics
Brand consideration and preference
Brand trust and reputation
Brand share of voice vs. competitors
Brand message association (are people linking ADP to the right ideas?)
LLM leadership defined by percent share of recommendation
