The RoleAs a UX / Product Research & Strategy Lead you'll drive the strategic direction of the experience, owning the research programme that underpins product vision and direction. Building on all the skills of a Senior UX Researcher, your focus extends beyond individual research studies to shaping the north star for the experience and ensuring that research and strategy are deeply embedded in how product decisions are made. You'll lead the full range of research needed to understand users, markets, and the competitive landscape, and will collaborate directly with senior stakeholders to translate those insights into a clear, compelling experience strategy.
Responsibilities- Take direct ownership of defining and evolving the experience north star - working with product, design, and business leadership to articulate a clear, evidence-based vision for where the experience needs to go and why
- Lead the development of the experience strategy, translating research insights, market intelligence, and business goals into actionable strategic direction that guides product roadmaps and design priorities
- Drive senior stakeholder alignment around the experience vision, facilitating workshops and strategy sessions that bring together diverse perspectives and build consensus around user-centred outcomes
- Establish and lead a programme of research and strategic discovery that continuously informs and challenges the north star, ensuring it remains grounded in real user needs and evolving business context
- Lead a wide variety of research including user interviews, co-creation, journey mapping, usability and concept tests and surveys, ensuring that actionable results are delivered and shared
- Design and execute research studies that follow research best practices and methodologies
- Present and communicate research results and recommendations to stakeholder teams and the larger organization when needed
- Collaborate and share research findings and insights across the organization
- Provide guidance and rigor around research methodologies and best practices
- Define relevant metrics for benchmarking and measurement of journeys
- Integrate research insights with quantitative data to inform deep understanding of client journeys as well as data-driven prioritization
- Bring innovative approaches and creative thinking to scoping primary research with populations that may be challenging to recruit
- Understand existing and planned Citi infrastructure and projects, and work on solutions that can be implemented in a timely manner to make measurable impact
- Mentor user researchers and designers doing research to grow and scale research capabilities
- Collaborate with research and design leadership to identify new tools and/or process improvements that drive better alignment and compliance with design systems
- Apply a positive and constructive attitude to all feedback
- Work closely with UX Designers to ensure they have all the details they need to generate detailed UX designs
- Keep up to date with the latest UX practices, innovations, and tools
- Help to support new UX starters in the team
- Participate in the wider UX community of practice
Required Skills, Experience and Competencies- 7-12 years of relevant UX Research experience, with demonstrable experience in a strategic or research leadership capacity
- Extensive hands-on experience leading qualitative and quantitative UX research in a product design environment across the Design Thinking stages
- Proven track record of translating research into strategic recommendations that have directly influenced product direction, roadmaps, or north star vision
- Experience facilitating senior stakeholder workshops and strategy sessions to build alignment around experience direction
- Ability to lead workshops relating to UX Research both in-person & remote
- Creative problem solver comfortable dealing with uncertainty and ambiguity at a strategic level
- Self-starter with the ability to define goals, strategies, and research programmes with limited direction
- Able to combine strategic thinking with pragmatism without sacrificing quality
- Proactive and positive attitude, with strong attention to detail & analytical skills
- Outstanding written and oral communication skills, including confident presentation to senior leadership
- Significant experience working with senior stakeholders, product managers, and engineers
- Familiarity with research tools e.g. UserZoom, UserTesting.com, Dovetail, EnjoyHQ, Qualtrics
- Bachelor's/University degree
Desirable Skills, Experience and Competencies- Experience in e-commerce/Internet/mobile space
- Experience with agile methodology
- Financial services industry and commercial banking experience
- Experience with service design, systems thinking, or experience strategy frameworks
- Master's degree
Job Family Group: Technology
Job Family:Digital Design Engineering
Time Type:Full time
Primary Location:Tampa Florida United States
Primary Location Full Time Salary Range:$125,600.00 - $188,400.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills Please see the requirements listed above.
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:Aug 13, 2026
Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
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