AppFolio

User Experience Designer

AppFolio$104K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong user-centered product sense and curiosity for improving complex multi-sided products
  • Experience with growth design, including funnel analysis and A/B testing
  • Proficient in AI-powered design tools to enhance design processes
  • Ability to communicate complex design ideas clearly to non-design stakeholders
  • Familiar with Agile and Lean UX methodologies
  • A portfolio showcasing design process and software product experience.

Responsibilities

  • Partner with Product and Engineering to define and deliver design solutions
  • Conduct user research and design validation for customer-centric solutions
  • Run and iterate on growth experiments to optimize user flows
  • Utilize AI tools for research synthesis and prototyping
  • Communicate design rationale to cross-functional teams
  • Contribute to and evolve the design system for UI consistency
  • Adapt to changing priorities and provide clarity in ambiguous situations.

Benefits

  • A competitive Total Rewards package including additional benefits and bonuses
  • Eligibility for benefits as a regular full-time employee
Full Job Description
AppFolio is seeking a UX Designer to join FolioGuard, our integrated insurance platform within AppFolio's Real Estate Performance Management suite of software applications. FolioGuard connects property managers and residents through integrated insurance experiences, reducing compliance gaps, simplifying coverage verification, and enabling residents to get covered directly within the tenant portal. You'll be a core member of a dedicated cross-functional team, working across discovery, design, and validation to improve experiences that matter to both sides of this B2B2C ecosystem. FolioGuard moves fast and shifts priorities as the business evolves, so flexibility and curiosity are as important as craft. The ideal candidate will be an excellent communicator, knowledgeable and eager to apply AI capabilities, comfortable in a fast-moving, data-driven organization, excited to collaborate with Software Engineers, Product Managers, and other UX Designers to build software solutions customers will love. Your Impact: • Partner with Product and Engineering to understand user problems, define design opportunities, and deliver well-crafted solutions across FolioGuard workflows. • Conduct and facilitate user research, usability testing, and design validation to ensure solutions are grounded in real customer needs. • Design, run, and iterate on growth experiments, including A/B and multivariate tests to optimize key user flows and business outcomes. • Use AI-powered tools to accelerate research synthesis, prototyping, and delivery across the design process. • Communicate design rationale to cross-functional partners and drive shared understanding across disciplines. • Apply and actively contribute to our design system, ensuring UI consistency while helping evolve its components and patterns over time. • Adapt fluidly to shifting priorities, bringing structure and clarity to ambiguous problem spaces as the team's needs evolve. Qualifications: • Strong user-centered product sense and curiosity, with a genuine passion for improving experiences in complex, multi-sided products that serve both businesses and their end customers. • Demonstrated experience with growth design: funnel analysis, A/B testing, experiment design, and using data to inform design decisions. • Proficiency with AI-powered design, with an appetite to push beyond basic applications to improve the speed and quality of design outcomes. • Ability to translate complex design rationale into clear, outcome-oriented communication for non-design stakeholders. • Familiarity with Agile and Lean UX methodologies in fast-moving, iterative environments. • A portfolio demonstrating your design process, problem-solving approach, and experience designing software product experiences. Location Find out more about our locations by visiting our site. All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process. Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $104,000 - $130,000 base pay. The actual compensation for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc. Please note that compensation is one important aspect of a compelling Total Rewards package. The compensation range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type. Regular full-time employees are eligible for benefits - see here. #LI-KB1

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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