Content Strategy Lead (Sr. Advisor) Job Description

As a Content Design Lead, you will collaborate with partners in Product Design, User Research, Engineering, Product Management, Marketing, and other functions in a highly cross-functional team environment. You'll be a strong advocate for content design as well as an integral part of the user experience team. You're a good fit for this role if you: * Aren't daunted by complex product ecosystems and rapidly changing priorities that require flexibility and agility * Can establish strong collaborative relationships with your cross-functional partners * Are a UX practitioner who can actively contribute overall design direction * Enjoy the challenge of partnering with and influencing other content and product teams to produce high-quality work * Can influence partners and priorities with a user-focused perspective * Like building the craft of content design, through standards, terminology, design systems, tone and voice. * Are comfortable making decisions with incomplete data and operating in ambiguity * Are flexible to accommodate working across all US time zones

Responsibilities
• Develop and implement content strategies that are in harmony with the company's business goals while supporting the needs of our customers, providers, and clients.
• Engage in market and user research to deeply understand audiences and incorporate learnings into both strategy and content delivery.
• Develop and maintain compelling, high-quality content that speaks to the identified audience and aligns with the brand's established image.
• Supervise the content strategy and creation across an integrated ecosystem of touchpoints and stages of the customer journey.
• Collaborate with cross-functional teams, such as marketing, sales, product development, and customer service, is integral to ensuring the relevance, consistency, and efficacy of content.
• Monitoring and analyzing content performance through data and analytics to measure success and make improvements.
• Evolve workflows and capabilities through the use of AI, contribute to the transformation of our experiences and how we deliver
• Offer thought leadership and counsel on content strategy to both internal stakeholders and external partners.

• Actively build and maintain relationships with cross-functional teams and stakeholders.
• Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.

• Share your own work and give feedback to teammates in a variety of settings.

Qualifications
• 7+ years of experience in content design or related fields
• 2+ years of experience managing, coaching, and developing direct reports
• Knowledge of journey design across digital and non-digital touchpoints
• Bachelor's Degree (Preferred)
• 2+ years of experience working with product teams
• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Ability to think strategically and develop innovative content strategies
• Experience with content management systems, structured content
• Strong understanding of user experience and user-centered design principles
• Ability to work independently and as part of a team
• Passion for content creation and storytelling
• Strong analytical and problem-solving skills
• Familiarity with AI tooling and willingness to support workflow and experience transformation with innovative applications of AI and expanded use

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 126,900 - 211,500 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.