Position Summary...What you'll do...About the role
We are seeking a Senior Manager, International Product Marketing - China to lead China market product marketing for our Performance, Brand, and Measurement solutions. In this role, you will serve as the voice of the China market, translating local needs into clear product, go-to-market, and adoption priorities that support Walmart Connect growth priorities.
This role partners closely with local teams and cross-functional stakeholders across Product, Engineering, Sales, Marketing, and Product Marketing to ensure the China market priorities are reflected in roadmap planning, launch execution, and ongoing adoption management. The pioneer in this role will also help craft and scale proven product marketing best practices from the US into China in a way that is locally relevant and effective.
What you'll do
- Serve as the voice of the China market in roadmap planning and prioritization, translating local needs, advertiser signals, and business impact into clear recommendations that support Walmart Connect growth priorities.
- Partner with Product Marketing, Product and Engineering leaders to ensure China market opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Chinese stakeholders and aligned to broader business goals.
- Build a deep understanding of Walmart Connect's Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications.
- Customize GTM strategy, launch assets, messaging, and enablement so they fit China market needs and local advertiser objectives.
- Partner with local sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
- Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
- Identify market, customer, and competitive signals that affect China performance and translate them into actionable recommendations.
- Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials.
- Create and maintain local playbooks that help teams drive best-practice product usage and improve adoption outcomes over time.
- Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting China-specific needs.
- Elevate local product marketing capability by coaching and uplifting the team's understanding of product capabilities, market translation, GTM execution, and adoption strategy, while crafting and scaling proven product best practices from the US into China in a way that is locally relevant and effective.
- Report on adoption progress, key risks, roadmap implications, and opportunities to improve performance across the market.
What you'll bring
- 7+ years of experience in product marketing, regional product marketing, GTM, or a closely related role.
- Experience supporting China or Greater China market needs in a product, platform, or advertising environment.
- Strong ability to translate product capabilities into clear local value propositions, messaging, and enablement.
- Experience building localized GTM plans, launch support, and adoption programs.
- Strong cross-functional partnership skills with the ability to influence without authority.
- Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
- Excellent written and verbal communication skills.
- Experience coaching and developing local product marketing or marketing partners.
- Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
Preferred qualifications
- Experience working across full-funnel advertising solutions.
- Experience partnering with local sales teams on adoption and enablement.
- Bilingual English and Mandarin communication skills.
- Experience scaling product marketing best practices across markets.
- Experience working in commerce media, advertising technology, platform marketing, or a multi-product ecosystem.
Why this role matters
China is a strategic market that needs strong local product marketing leadership to translate local market needs into roadmap influence, launch execution, adoption strategy, and business impact. This role helps ensure China market needs are not just heard, but clearly interpreted, prioritized, and embedded into the broader Walmart Connect growth agenda.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...850 Cherry Ave, San Bruno, CA 94066-3031, United States of America
