Walmart

(USA) Senior Manager, Creative - Senior Copy Lead

Walmart$117K — $234K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Journalism, Creative Writing, Advertising, Marketing, or equivalent experience.
  • 8+ years of copywriting experience, including leading creative teams.
  • Portfolio demonstrating strategic and compelling creative work.
  • Exceptional communication, collaboration, and stakeholder management skills.
  • Strong editorial judgment and attention to detail.
  • Proven ability to manage multiple priorities in a fast-paced environment.
  • Passionate about coaching talent and delivering customer-focused creative.

Responsibilities

  • Lead, coach, and develop a high-performing team of copywriters.
  • Set creative direction and uphold brand voice across all customer touchpoints.
  • Partner with Creative, Marketing, and cross-functional teams to deliver integrated campaigns.
  • Guide concept development and elevate creative quality from brief to execution.
  • Manage team priorities, workflows, and performance under tight deadlines.
  • Champion copy standards, quality assurance, and continuous improvement.
  • Utilize customer insights and cultural trends to craft compelling messaging.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k) plan with company match and stock purchase options.
  • Company-paid life insurance and short-term/long-term disability.
  • Extensive paid time off including PTO, parental leave, and family care leave.
  • Adoption and surrogacy expense reimbursement.
  • Discounts for employees on various products and services.
  • Education benefits covering tuition and fees for various programs.
Full Job Description
Position Summary...
We're seeking a strategic, culturally connected Senior Copy Lead to inspire and manage a team of copywriters creating customer-first content across every brand touchpoint. This leader sets the creative vision, champions a consistent brand voice, and partners cross-functionally to deliver impactful marketing campaigns. The ideal candidate is an exceptional storyteller, coach and collaborator who develops talent, elevates creative quality, and drives results through strategic thinking, consumer insights, cultural relevance, and continuous improvement of creative standards and processes.

What you'll do...
  • Lead, coach, and develop a high-performing team of copywriters.
  • Set creative direction and uphold brand voice across all customer touchpoints.
  • Partner with Creative, Marketing, and cross-functional teams to deliver integrated campaigns.
  • Gide concept development and elevate creative quality from brief to execution.
  • Manage team priorities, workflows, and performance in a fast-paced environment.
  • Champion copy standards, quality assurance, and continuous improvement.
  • Use customer insights, cultural trends, and business strategy to shape compelling messaging.
  • Foster collaboration, innovation, and a culture of feedback, learning, and creative excellence

What you'll bring...
  • Bachelor's degree in Journalism, Creative Writing, Advertising, Marketing, or a related field, or equivalent experience.
  • 8+ years of copywriting experience, including experience leading and developing creative teams.
  • A portfolio showcasing strategic, omnichannel creative work and strong storytelling.
  • Exceptional communication, collaboration, and stakeholder management skills.
  • Strong editorial judgement and attention to detail.
  • Proven success balancing multiple priorities in a fast-paced environment.
  • A passion for coach talent, fostering collaboration, and delivering customer-focused creative that drives business results.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $117,000.00 - $234,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

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