(USA) Senior Director, Advertising Sales - Walmart Connect

Walmart Canada

$169K — $338K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, finance, marketing, or related field plus 6 years of experience, or 8 years of relevant experience without a degree.
  • Minimum of 2 years of supervisory experience.
  • Extensive experience in sales management and strategic sales planning.
  • Strong negotiation skills for high-impact agreements.
  • Proficiency in business technologies and analytics for data-driven decision making.
  • Financial acumen to evaluate business performance and drive improvements.

Responsibilities

  • Lead strategic sales planning to boost advertising revenue and align with business goals.
  • Develop negotiation strategies for complex agreements to enhance stakeholder value.
  • Build partnerships with internal and external stakeholders to support business initiatives.
  • Utilize analytics to provide insights and optimize advertising solutions.
  • Mentor team members in sales best practices and client onboarding procedures.
  • Drive continuous improvement through innovative processes and a culture of excellence.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k) plan with company match.
  • Company-paid life insurance.
  • Paid time off including vacation and personal leave.
  • Short-term and long-term disability coverage.
  • Educational benefits covering tuition and fees for degrees and certifications.
Full Job Description
Position Summary...

What you'll do...
Role summary:
The Senior Director, Advertising Sales at Walmart Connect leads strategic sales planning and execution to drive growth within the advertising business. This role requires expertise in sales management, negotiation, and analytics to influence stakeholder decisions and deliver measurable business value. The position involves developing innovative sales strategies, guiding teams on best practices, and fostering strong partnerships to enhance customer engagement. The successful candidate will leverage industry insights and data-driven approaches to optimize advertising solutions, ensuring alignment with organizational objectives and advancing Walmart Connect's market presence.
About the team:
The Senior Director will lead the Entertainment, Toys, and Seasonal business unit, which uniquely integrates endemic, ingredient, and non-endemic elements. This dynamic team focuses on identifying new monetization opportunities and forging strong partnerships across functions and external collaborators. Operating with daily rigor, the team drives strategic sales planning, negotiation excellence, and data-driven decision-making. Leveraging expertise in sales management, applied business technologies, and analytics, the group aims to unlock significant market potential while delivering measurable business value and fostering collaborative relationships to support sustained growth and innovation.
What you'll do:
  • Lead strategic sales planning and forecasting to drive advertising revenue growth and align initiatives with business objectives.
  • Develop and execute negotiation strategies for complex, high-impact agreements to maximize long-term stakeholder value.
  • Build and maintain collaborative relationships with internal and external partners to support business programs and priorities.
  • Utilize data analytics and business insights to inform decision-making and optimize advertising solutions.
  • Guide and mentor team members on best practices in sales qualification, proposal development, and client onboarding.
  • Drive continuous improvement by implementing innovative processes and fostering a culture of excellence.

What you'll bring:
  • Extensive experience in sales management with proven ability to develop and execute strategic sales plans and forecasting.
  • Strong negotiation skills to lead complex, high-impact agreements and foster long-term stakeholder relationships.
  • Proficiency in applied business technologies and analytics to derive actionable insights and support data-driven decision making.
  • Deep understanding of product features and value propositions to effectively engage customers and guide sales initiatives.
  • Demonstrated financial acumen to evaluate business cases, track performance, and drive strategic improvements.
  • Expertise in relationship management to build collaborative partnerships across unique business functions.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279: The annual salary range for this position is $156,000.00 - $312,000.00

San Bruno, California US-08848: The annual salary range for this position is $169,000.00 - $338,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 6 years' experience in business development, market development, or related area.
Option 2: 8 years' experience in business development, market development, or related area.
2 years' supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

In a role preparing and executing budgets., Leading cross-functional teams, Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area., Sales, Supervisory experience

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

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