Position Summary...What you'll do...Role summary: The Manager, Account Strategy, leads the development and execution of comprehensive omnichannel advertising campaigns, translating client objectives into effective media strategies using Walmart Connect's solutions. This role involves monitoring campaign performance, optimizing results through data analysis, and collaborating with cross-functional teams to ensure success. The position requires building strong client relationships, providing strategic recommendations, and driving continuous improvement initiatives. The manager also mentors team members, supports operational excellence, and upholds Walmart's values, fostering a high-performing environment focused on delivering measurable business outcomes and innovative advertising solutions.
What you'll do: - Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect's platforms.
- Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
- Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
- Analyze campaign data to generate actionable insights and strategic recommendations for clients and leadership.
- Build joint business plans leveraging forecasting tools and customer insights.
- Present campaign results and growth opportunities to stakeholders.
What you'll bring: - Proven experience in developing and executing omnichannel advertising campaigns aligned with client marketing goals.
- Strong proficiency in media strategy, campaign management, and advertising strategy to optimize performance and meet KPIs.
- Ability to analyze data and customer insights to generate actionable recommendations for campaign improvement.
- Expertise in using digital metrics such as CPM, ROAS, and CTR to evaluate and enhance campaign effectiveness.
- Demonstrated skills in client consultation, onboarding, and building strategic business plans.
- Effective leadership and mentoring capabilities to develop team performance and engagement.
- Strong collaboration skills with cross-functional teams and external partners to ensure campaign success.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, or related area and 3 years' experience in digital media, account management, or advertising strategy.
Option 2: 5 years' experience in digital media, account management, marketing, or advertising strategy.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master's degree in marketing, business, or related area.
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
