Salary: $38.34 - $51.09 Hourly
Location : 385 SOUTH GOLIAD, ROCKWALL, TX
Job Type: FULL TIME BENEFIT ELIGIBLE
Job Number: 00623
Department: ADMINISTRATION
Division: ADMINISTRATION
Opening Date: 09/01/2026

Description
Under the general supervision of the Administrative Services Director, this position directs the daily operations of the Convention and Visitors Bureau to enhance the City's image as a premier destination and serves as a liaison to the downtown business community. Responsibilities include development and execution of marketing strategies and media, including an annual marketing plan and website content; administration of the Main Street Program; recruitment and retention of downtown retail businesses; recruitment and management of volunteers; and research related to City goals and objectives. The position coordinates activities and special projects with other departments and outside agencies as needed and requires a high level of independent thinking.

Examples of Essential Functions

ESSENTIAL FUNCTIONS

• Develops and facilitates marketing strategies, including an annual marketing plan, to promote Rockwall as a premier convention and visitor destination for the benefit of the City, hotel industry, and downtown business community; manages production of all related media, including the website and written materials.
• Develops goals, objectives, policies, and procedures for both programs; prepares meetings, agendas, and minutes, and all reports required by the Texas Main Street Program, National Main Street Center, and funding agencies.
• Serves as liaison to local, state, and national meeting planners in coordinating conventions and events in Rockwall, and to the local and regional hospitality industry (hotels, restaurants, tour companies, retail centers, and area attractions), to promote tourism. Leads efforts in recruitment and retention of downtown businesses. Recruits and manages volunteers, Downtown Rockwall Association, and Friends of Downtown volunteers for the Rockwall Farmers Market.
• Attends and participates in professional groups, committees, conferences, conventions, trade shows, and special events in other cities to gather information and facilitate similar Rockwall activities; conducts overnight travel as necessary to meet with business prospects and attend marketing events, which may include evenings and weekends.
• Manages all administrative aspects of the Convention and Visitors Bureau and Main Street Program, including purchasing, recordkeeping, accounting, and administration of the annual CVB operating budget (forecasting funds for staffing, equipment, materials, and supplies, and monitoring and approving expenditures).
• Prepares and presents written and oral reports on program activities and services.
• Responds to and resolves difficult and sensitive citizen/vendor inquiries and complaints.
• Required to report for work punctually, work all scheduled hours and any required overtime, and maintain attendance and a physical condition necessary for the proper performance of duties, with or without reasonable accommodation.

MARGINAL FUNCTIONS

• Performs other duties as assigned.

(Note: The examples of essential and marginal functions as listed in this class specification are not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning specific duties not listed herein if such functions are a logical assignment to the position.)

Education and Experience

• Bachelor's degree in economic development, urban planning, hospitality industry, business administration, communications, public administration, or a related field, or any equivalent combination of education, experience, and training that provides similar knowledge, skills, and abilities.
• Five years of directly related, progressively responsible work experience in convention, visitors, hospitality, or tourism industries required.
• Understanding of the issues involved in commercial development and revitalization from the perspectives of merchants, public agencies, property owners, and the community.
• Excellent verbal and written communication skills, with the ability to clearly articulate program goals in both group and one-on-one settings.
• Self-motivated and imaginative, with strong organizational skills and the ability to work independently while maintaining alignment with the City's overall goals.
• A valid Texas driver's license is required at the time of appointment and must be maintained throughout employment.

Supplemental Information
Knowledge, Skills, and Abilities:

• Knowledge of the operations, services, and activities of a Convention and Visitors Bureau and municipal government, including applicable Federal, State, and local laws, codes, regulations, and City policies.
• Knowledge of the principles and practices of program development, departmental administration, and municipal budget preparation.
• Knowledge of marketing, advertising, and communications principles and practices, including print, broadcast, digital, and web-based media.
• Ability to plan, publicize, and coordinate special events, programs, and meetings.
• Ability to analyze situations and develop strategies using sound decision-making and problem-solving techniques.
• Ability to assist in the development of goals and objectives and to measure and monitor achievement.
• Ability to prepare clear, accurate, and concise administrative and financial reports.
• Skill in both written and oral communication for effective expression, clarity, and the ability to provide and receive oral and written directions.
• Ability to establish and maintain effective working relationships with staff, supervisors, the business community, media, external organizations, elected and appointed officials, and the public.
• Ability to review work performed for efficient results and accuracy.
• Ability to work independently with limited supervision.
• Ability to work evenings and weekends, as required.

Physical Requirements:

• Tasks are primarily performed in an office environment involving extended periods of sitting or standing at a keyboard or workstation, with frequent walking, standing, bending, and occasional light lifting (5-10 pounds).
• Tasks require the ability to operate a motor vehicle to travel to and from meetings, events, and business locations, including overnight and out-of-state travel as needed.
• Tasks require frequent dexterity and use of hands and arms to handle, feel, reach, or operate objects, tools, controls, computers, and office equipment, including repetitive hand or wrist movements.

Environmental Requirements:

• Tasks are primarily performed in a quiet office environment, with occasional exposure to outdoor conditions and may require exposure to seasonal weather when attending events, meetings, or conducting downtown/community outreach.

Sensory Requirements:

• Tasks require the ability to perceive and distinguish sound, color, depth, texture, and odor.
• Tasks require oral and written communications ability.

Mental Demands:

• Tasks require the ability to read, interpret, and analyze data, information, and documents, applying basic mathematical reasoning as needed.
• Tasks require the ability to perform detailed work with accuracy while managing multiple tasks and priorities simultaneously.
• Tasks require regular interaction with others, including frequent contact with customers and the public, and the ability to respond professionally to difficult or sensitive situations.

FULL TIME EMPLOYEES ARE ELIGIBLE FOR THE FOLLOWING:
Merit Increases/Pay for Performance
Director salaries are actuals only and do not have salary ranges. Increases are based on performance and budget.

Non Sworn civilian employees are eligible for a 4% merit increase annually and after reaching the max of the pay scale, are eligible to receive a 4% lump sum each year on their anniversary date.

Sworn officers are eligible for a 5% increase annually and after reaching the max of the pay scale, are eligible to receive a 5% lump sum each year on their anniversary date.

* merit increases are based upon performance and budget

Health, Dental and Vision Insurance
Medical, Dental and Vision is available for purchase for full time employees. Coverage goes into effect on the 31st day.

Life and AD&D Insurance Coverage
Basic Group Life Insurance and Accidental Death and Dismemberment protection is provided to eligible full-time employees in the amount of one time the annual salary up to a maximum of $50,000 for each benefit. Additional Life and AD&D may be purchased up to 2 x annual pay.

Holidays
Employees receive 11 paid holidays per year

Vacation
Years of Service HRs Accrued Monthly
0 - 1 Year 6.67
1 - 4 Years 10.00
5 - 9 Years 11.67
10 + Years 13.34

Sick Leave
Employees earn 80 hours of sick leave per year. There is no maximum accruals for sick leave.

Retirement
Texas Municipal Retirement System (TMRS)-2:1 match.
A required 7% of gross earnings are deducted each pay period and deposited into the member's account. Upon retirement, the City will deposit it's portion of the matching funds at 14%.

The City also participates in Social Security.

Deferred Compensation
The City of Rockwall offers an optional deferred compensation 457 plan in which employees can contribute a portion of their salary, before taxes, to a retirement account.

Longevity
After completing one year of continuous service, employees will receive $5/month for Longevity Pay. This benefit is usually paid out each December.

Supplemental Benefits
The City of Rockwall also offers optional programs that include Short and Long Term Disability through AFLAC.

Flexible Spending Accounts
Participation in Flexible Spending Accounts through pre-tax payroll deduction for Health and Dependent Care expenses is also available for full time employees.

Wellness Program
The City of Rockwall administers a wellness program for full-time employees which provides an incentive for obtaining a wellness exam each year. Wellness exams are paid at 100% by the City.

Workers Compensation
All employees are covered by workers compensation for injuries sustained in the line of duty.

Bilingual Certification Pay
Eligible for up to $600 annually for bi-lingual pay.

Education Pay
Some positions are eligible for Education Pay.

• Associates - $800/yr
• Bachelors - $1,400/yr
• Masters - $2,000/yr

*Education Pay must be approved by the department director and annual budget.

Certification Pay

• 1st Certification - $300/yr
• 2nd Certification - $600/yr
• 3rd Certification - $900/yr

*Certification Pay must be approved by the department director and annual budget.
01

Do you possess a bachelor's degree in economic development, urban planning, hospitality industry, business administration, communications, public administration, or a related field?

• Yes
• No

02

Do you have five years of directly related progressively responsible work experience in convention, visitors, hospitality, or tourism industries?

• Yes
• No

03

Do you understand the issues involved in commercial development and revitalization from the perspectives of merchants, public agencies, property owners, and the community?

• Yes
• No

04

Do you possess a valid Texas driver's license?

• Yes
• No

Required Question