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Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist In-Office policy, this role will be in office 5 days/week.
Develop and execute multiple, and often concurrent social media strategies that support multiple line of business campaign goals and objectives through the teammate social program. Deliver effective and efficient strategies for planning, creative, optimization, measurement and reporting to deliver best in class teammate social media executions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop and deliver teammate social media program strategies in alignment with enterprise and line of business strategies, goals and objectives.
2. Build and manage content calendars, creative processes, legal/compliance/risk review processes, measurement and reporting.
3. Participate in social content asset production.
4. Drive brand and company awareness, consideration and conversion through various social media channels and creative executions.
5. Ensure brand visual and voice consistency across social media.
6. Develop and deploy actionable plans to evolve, grow and optimize teammate social program presence and engagement.
7. Create recommendations for innovative social media tactics, initiatives and tech solutions.
8. Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.
9. Support crisis and incident protocols response when needed, including listening, reporting, community management and copy writing.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, coaching and mentor experienced teammates
8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
9. Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.
Preferred Qualifications:
1. Financial services or related industry experience
2. Integrated marketing and/or digital marketing experience
3. Experience with delivering national social media and/or influencer marketing campaigns
4. Multi-cultural marketing experience
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting
Frequently (25% - 50% of the time)
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
