VML

Supervisor, Paid Search

VML$60K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years experience in paid search activation, preferably in an agency setting.
  • Demonstrated proficiency with Google Ads and Microsoft Advertising.
  • Understanding of digital advertising and cross-channel performance media tactics.
  • Experience with third-party ad serving, media research, and analysis tools.
  • Advanced skills in Microsoft Excel and PowerPoint.

Responsibilities

  • Develop and implement search strategies for clients' success.
  • Work with clients and teams to document business and technical needs.
  • Identify opportunities and outline tactical execution plans.
  • Train junior staff on processes and expectations in paid search.
  • Oversee paid search campaign execution and ensure deadline compliance.
  • Collaborate with the analytics team to measure campaign performance.
  • Create case studies to support new business initiatives and client relationships.

Benefits

  • Competitive benefits package with a hybrid work approach.
  • Opportunity for professional development and training.
  • Collaborative work environment fostering creativity and teamwork.
  • Flexible accommodations during the interview process, if needed.
Full Job Description
Who we are looking for:

The Paid Search Supervisor oversees the development and implementation of search strategies for our clients. You will support search strategies, tactical execution, and performance reporting.
What you'll do:
  • Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
  • Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
  • Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
  • Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
  • Develop case studies based on past work for new business initiatives and to validate client relationships
  • Coordinate internal team and agency initiatives working cross-channel to achieve team goals
  • Train junior staff on tactical execution, processes, working across teams, team policy and job expectations
  • Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
  • Effective and persuasive presentations (verbal and written) for teams and clients
  • Oversee strategic execution of paid search campaigns for more junior team members; ensure all paid search plans are in market and deadlines are met
  • Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
  • Stay current on the constantly changing search and technology industry


Who you are:
  • Strong client facing presentation skills
  • Exceptional organization and communication skills
  • Highly motivated with a strong desire to meet or exceed expectations
  • Enjoy working in a fast-paced and collaborative environment
  • Exceptional attention to detail and the ability to meet aggressive deadlines
  • Excellent written and verbal communication abilities including public speaking and presenting


What you'll need:
  • 4-6 years experience in paid search activation, agency setting required
  • Demonstrated experience with paid search including Google Ads and Microsoft Advertising
  • Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
  • Proficient using their party ad serving tools, media research tools, and analysis tools
  • Advanced Microsoft Excel and PowerPoint abilities


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and advertising agency. The company was founded in 1992 and is headquartered in Kansas City, Missouri. VML provides a wide range of services including brand strategy, creative design, social media, and e-commerce. The company has worked with several high-profile clients including Ford, PepsiCo, and Wendy's. VML has won numerous awards for its innovative marketing campaigns and has been recognized as one of the top advertising agencies in the world.
Learn more about VML
Size
3,000 employees
Industry

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