Student Experience Automation Manager

Risepoint

$90K — $120K *
US-AnywhereRemote in United States
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BS in Marketing, Business Administration, or Analytics
  • 5+ years of campaign management across online and offline channels
  • 2+ years of Salesforce automation (Flows) administration and troubleshooting experience
  • 2+ years of Salesforce Marketing Cloud Journey automation experience
  • Proven experience in audience segmentation and A/B testing
  • Strong ability to define customer segments and articulate need states
  • Experience analyzing large data sets and drawing actionable insights

Responsibilities

  • Collaborate with teams to develop omni-channel marketing assets for student segments
  • Identify opportunities to enhance automation performance and development
  • Plan, build, and test campaigns using Salesforce CRM and behavioral data
  • Utilize testing methodologies to improve engagement and conversion rates
  • Evaluate campaign performance to provide actionable recommendations
  • Build and publish automation performance dashboards for senior management
  • Monitor and troubleshoot automation performance to optimize effectiveness
  • Maintain compliance with SMS and automation best practices

Benefits

  • Commitment to diversity and inclusion
  • Support for professional development
  • Possibility of remote work or flexible hours
  • Access to education-focused initiatives and resources
Full Job Description
The Student Experience Automation Manager serves as the technical and operational subject matter expert for the automation function supporting student engagement. This role defines and maintains the structural and procedural frameworks that guide omni-channel automation delivery across the student lifecycle.

As a senior individual contributor, the Manager ensures automations are reliable, compliant, and scalable-balancing execution quality with continuous improvement. The position provides technical leadership, establishes build standards, supports troubleshooting escalations, and partners closely with enablement, reporting, and cross-channel delivery teams to maintain cohesive, high-quality execution of student engagement automations.

Main Responsibilities
• Define and maintain the operational standards, logic frameworks, and QA processes that govern automation delivery.
• Lead the planning, design, and implementation of complex, data-driven automations that connect engagement channels and data sources.
• Own design and execution of complex, cross-system automations and logic that extend beyond established frameworks.
• Serve as technical owner for pilot initiatives, including evaluating feasibility, defining guardrails, and translating pilot outcomes into scalable automation patterns.
• Partner with automation enablement and data governance functions to ensure data readiness, integration integrity, and adherence to compliance requirements.
• Collaborate with analytics and reporting functions to translate testing insights and performance trends into automation refinements.
• Support cross-channel delivery teams with QA alignment and standardized workflow documentation to ensure consistency across communication channels.
• Participate in roadmap and workload prioritization discussions, ensuring balance between throughput, innovation, and quality.
• Serve as mentor and technical advisor to Specialists and Senior Specialists, reinforcing best practices and knowledge sharing.
• Maintain process documentation, templates, and build artifacts within centralized knowledge repositories.
• Ensure all automation activities comply with organizational standards for privacy, accessibility, and data protection.

Job Requirements
• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field (or equivalent experience).
• 5+ years of experience in automation operations, systems enablement, or omni-channel campaign management.
• Proven experience designing and maintaining complex automated workflows and logic frameworks.
• Strong understanding of data integrity, testing methodologies, and QA processes.
• Demonstrated experience owning complex automation implementations that span multiple systems, data sources, or operational constraints
• Excellent communication, documentation, and collaboration skills across technical and non-technical teams.
• Self-starter with strong organizational skills and commitment to accuracy and operational excellence.

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