Maintains knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology, making strategic recommendations to leadership. Plans, directs, and implements community-based and partner events, identifying strategic relationships to build the AdventHealth brand. Manages the development and execution of marketing materials and content, ensuring adherence to brand standards and leveraging creative services and vendors. Conducts market research projects related to market, brand, key service lines, and strategy development, working closely with the market research team. Develops and executes annual marketing and business development plans and budgets to achieve branding, volume, market share, and service line goals. Establishes metrics and performance tracking for all marketing initiatives, reviewing results regularly and adjusting plans as needed. Analyzes market and consumer information to create actionable business intelligence, including data on patients, target markets, referral patterns, market share trends, and competitive data. Implements plans to nurture current and potential patients, building consumer awareness, preference, and utilization of services. Oversees digital strategy and lead-generating activities, including website content management, social media strategy, advertising, search engine optimization, and performance metrics. Other duties as assigned. Knowledge, Skills, and Abilities: 3 Proficiency in Microsoft Office, including Excel, Outlook, Access, PowerPoint, and Word [Required] 3 Strong coordination and project management skills [Required] 3 Ability to supervise and manage business development initiatives [Required] 3 Ability to understand, interpret and apply detailed and complex information [Required] 3 Effective interpersonal and active listening skills [Required] 3 Ability to conduct performance reviews and provide input for human resource decisions such as hiring, promotions, and disciplinary actions [Required] 3 Must be able to read, write and speak conversational English [Required] 3 Excellent time management skills [Preferred] 3 Ability to travel (up to 75%) within assigned territory and to sales meetings as required [Required] 3 Ability to use substantial judgment and analytic ability to carry out instructions, solve problems, and organize information for reports [Required] 3 Is self-directed and possesses the ability to work with little supervision [Required] 3 Demonstrates ability to communicate effectively in order to carry out job requirements [Required] 3 Knowledge of electronic medical record [Required] 3 Ability to follow standard precautions and uses personal protective equipment when indicated [Required] 3 Leadership and coaching skills to mentor a team effectively [Required] 3 Advanced analytical and problem-solving skills [Required] 3 Strong organizational skills and ability to manage multiple tasks simultaneously [Required] 3 Ability to handle confidential matters with utmost discretion [Required] 3 Ability to be successful in a matrix-management environment to achieve organizational goals [Required] 3 Ability to work effectively with diverse populations [Required] 3 Business development and relationship building skills [Required] 3 Excellent oral communication skills [Required] 3 Understanding of survey techniques and research methodology [Required] 3 Ability to learn new data systems as needed [Required] 3 Demonstrates skills in creative, strategic thinking and ability to consistently achieve goals [Required] Education: 3 Bachelor's [Required] 3 Master's [Preferred] Field of Study: 3 in Business Administration or Health Care Administration Work Experience: 3 2+ relevant experience [Required] Licenses and Certifications: 3 Driver's License (DL) [Preferred] Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - https://tinyurl.com/23km2677 Pay Range: $73,507.20 - $136,739.20 Background Screening Requirement (Florida Law) Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law. Applicants may review general information about Florida's background screening requirements at the Florida Care Provider Background Screening Clearinghouse: https://info.flclearinghouse.com/