Strategic Communications Outreach SpecialistLocation: Washington, DC, McLean, VA, and Remote
Department: Department of Transportation (DOT), Federal Highway Administration (FHA)
Type: Full Time
Min. Experience: Experienced
Security Clearance Level: Public Trust
Salary Range: $90,000 - $112,500
Military Veterans are highly encouraged to apply!Essential Duties and Responsibilities- Develop and execute integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine's global readership
- Translate complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications
- Develop and execute comprehensive outreach strategies and promotional campaigns
- Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic
- Lead all marketing efforts to increase magazine subscriptions and digital readership
- Manage quarterly promotions, provide branding support, and coordinate with authors for feature story promotions
- Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters
- Ensure the magazine and agency maintain a cohesive, professional online presence
- Conduct in-depth market research and reader surveys to refine outreach strategies
- Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions
- Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events
- Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions
- Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders
Required Skills and Experience- Six (6) to ten (10) years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs
- Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership
- U.S. Citizenship required for this position.
Professional CertificationsNone required
Years of Professional Experience6-10 years of total professional experience
Desired experienceTransportation experience, especially in highway and surface transportation is preferred
Formal EducationBachelor's degree or higher in Communications, Marketing, Public Relations, Journalism, or a closely related field
Citizenship RequirementU.S. Citizenship required for this specific opportunitySecurity Clearance RequirementsMust possess or qualify for a Public Trust (MBI)
CRITICAL NOTES: - SSG will not make assumptions regarding your qualifications. Your answers to the mandatory screening questions must be supported by the information on your resume. Applications with inconsistencies will not be considered.
- Recruiters or Third parties will not be considered.
- This position is an onsite role located in the National Capital Region.
- This project is contingent upon contract award.
- This is a W-2 position.
- All interviews will be conducted on Microsoft Teams with your camera on; there will be no exceptions.
- As part of our screening process, you will be requested to provide a link to your LinkedIn profile
