BrownForman Corp

State Manager New Mexico

BrownForman Corp$90K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in beverage alcohol sales with proven success
  • Strong relationship-building skills with distributors and internal teams
  • Proven ability to develop talent through effective coaching
  • Knowledgeable about on- and off-premise sales and three-tier distribution
  • Leadership experience in driving effective teams across multiple functions
  • High level of organizational skills to manage multiple projects
  • Proficient in MS Office Suite, including Word, Excel, and PowerPoint

Responsibilities

  • Lead and coach team members to enhance their roles
  • Develop and manage brand sales/marketing plans and budgets
  • Make strategic business decisions for the New Mexico market
  • Communicate brand commercial plans to Distributor Leadership
  • Implement and oversee pricing strategies with a long-term outlook
  • Analyze business performance across channels and adjust plans accordingly
  • Conduct review meetings with distributors to track performance

Benefits

  • Opportunities for professional development and career advancement
  • Supportive team environment with emphasis on leadership
  • Hands-on experience in strategic decision-making
  • Access to operational resources and cross-functional teams
  • Flexible work arrangements including travel opportunities
Full Job Description
What You Can Expect
Leadership
• Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities.
• Monitor business performance.
• Ensure the local team remains clear on objectives and prioritization of those objectives.

Planning & Analysis
• Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director.
• Leads strategic business decisions within the state of New Mexico.
• With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.
• Lead pricing strategies. Must be able to plan based on long term outlook.
• Analyze and plan full channel business, chain and independent accounts for the state of New Mexico.
• Lead evaluation and adjustment to plans based on performance and success in the market.
• Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager.
• Leads the review meetings with distributors.

Distributor & Agency Management
• Serves as the primary contact with distributor leadership.
• Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution.
• Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals.
• Monitors and measure performance of all distributor activities that affect Brown Forman brands.
• Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.

What You Bring to the Table
• Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.
• Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
• Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
• Demonstrated knowledge of on- and off-premise business and three-tier distribution system
• Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
• Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
• Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
• Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
• Must be able and willing to travel (by air and car) up to 30% of the time.
• Must be able to lift up to 30 pounds.
• Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
• Must have a valid driver's license.

Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L2
Number of Openings Available:
1

About BrownForman Corp

Brown-Forman Corporation is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, Kentucky. Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries. Some of its most popular brands include Jack Daniel's, Woodford Reserve, Old Forester, and Finlandia. The company has a strong commitment to social responsibility and sustainability, and has been recognized for its efforts in these areas. Brown-Forman is headquartered in Louisville, Kentucky.
Learn more about BrownForman Corp
Size
4,800 employees
Industry
Founded
1870
NASDAQ

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