The Role

This role sits as a horizontal function within the Design Systems organization, a team dedicated to enabling product quality, consistency, and design velocity across all of Netflix.

As we shift toward an agent-first architecture, our design system is evolving. We're moving beyond buttons and static strings to build the underlying scaffolding that lets AI agents and product experiences communicate safely, naturally, and distinctively across every Netflix surface, in every language, for every audience.

We're looking for a Staff Systems Designer specializing in language to serve as Netflix's centralized authority for scaling language standards. Rather than creating Netflix's voice and tone guidelines, this role will own how those standards are structurally encoded into the design system. This role bridges the gap between editorial craft and technical frameworks, translating subjective brand guidelines into the objective, machine-readable rules and patterns that guide both human writers and dynamic generative agents.

Role Responsibilities

• Serve as the centralized authority for language standards across Consumer, driving system-level alignment across a decentralized content design community.

• Translate brand and editorial guidelines into objective, systematic rules that guide both human authors and AI agents.

• Own taxonomy and terminology schemas to ensure semantic and naming consistency across components, localization pipelines, and dynamic content generators.

• Establish the authoritative logic and rules for reusable content patterns, defining the variables that keep text on-brand.

• Author and govern language specifications, variables, and constraints structurally embedded in Hawkins components across platforms.

• Build the plug-and-play extension model that allows decentralized business domains to safely apply unique voice requirements within shared guardrails.

• Partner with localization, legal, and accessibility to translate complex compliance and functional requirements into clear, system-level design constraints.

• Coordinate the release lifecycle of encoded language schemas and rules to downstream product teams and intelligent agents.

Role Qualifications

At Netflix, all roles are expected to exemplify the values outlined in our culture. Below are some specific behaviors, experiences, and skills to be successful in this role.

• 10+ years of experience as a Content Systems leader, with a demonstrated track record of owning and scaling a content standards function, not just contributing to one.

• You have built systems other teams depend on: experience creating programmatic style guides, evaluation frameworks, reusable UI patterns, or rule-based terminology systems that became the authoritative source of truth for an entire organization.

• Proven track record of navigating competing organizational priorities across product, legal, brand, and localization, and successfully translating those disparate requirements into consensus-driven system guardrails.

• Direct experience with LLM orchestration, prompt engineering, or AI-assisted writing workflows, with a pragmatic point of view on how to programmatically constrain generative models so outputs remain safe and on-brand.

• Fluency at the intersection of editorial craft and technical system infrastructure: You know how to define clear communication guidelines, but you also understand how those rules map to a JSON schema, metadata pipeline, or platform component.

• Deep understanding of localization and accessibility as structural constraints, with experience building core frameworks that naturally scale across languages, regions, and assistive technology contexts.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.