Staff Software Engineer, Growth & Experimentation

Hercules Industries, Inc.

• $100K — $300K *
US-AnywhereRemote in San Francisco, CA
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in software development and product growth
  • Strong understanding of system design, architecture, and data modeling
  • Proficient in writing clean, maintainable code within monorepos
  • Experience running A/B tests with platforms like Statsig or PostHog
  • Extensive SQL skills for clear reporting and analytics
  • Ability to identify revenue opportunities and prioritize effectively
  • Familiarity with TypeScript, React, and modern tech stacks, including AI integration

Responsibilities

  • Own the entire customer journey from landing page to long-term conversion
  • Experiment with landing pages to optimize signup conversion
  • Ensure users reach their 'aha' moment during activation
  • Convert free users to paying customers through various strategies
  • Enhance customer retention and engagement with the product
  • Drive revenue growth from existing customers via upgrades and add-ons
  • Leverage AI to improve workflow and product features

Benefits

  • Unlimited AI token budget
  • Flexible vacation policy allowing you to take what you need
  • Comprehensive healthcare, vision, and dental coverage
  • Daily meals and snacks provided in the office
  • Opportunity to achieve your best work in a supportive environment
Full Job Description
What will you do?

You will own growth across the entire customer journey from landing page all the way through to long term conversion
  • Landing page → signup conversion. Experiment with our landing pages to optimize sign up conversion
  • Sign up → activation conversion: Make sure we get every user to the "aha" moment
  • Sign up → Paid conversion: Convert free users into paying customers with upsells, entitlement experimentation, paywalls, time constrained discounts, and more
  • Retention: Make sure customers keep building on Hercules and stay engaged
  • Expansion & monetization: Continue to grow revenue from existing customers through plan upgrades, increased usage, add-ons, or conversion from monthly to annual plans


What skills do we expect you to have?

We expect candidates to be incredibly strong across all of the following areas:
  • Software fundamentals: system design, architecture, data modeling, and API design
  • Code and codebase quality: write clean, maintainable code. Work effectively in monorepos
  • Experimentation: Track record running hundreds of A/B tests on platforms like Statsig, PostHog, etc; robust experimentation best practices
  • Analytics: extensive SQL skills, clear and simple reporting
  • Revenue mindset: able to identify and prioritze the biggest opportunities
  • Product and design sense: build intuitive experiences across landing pages, onboarding, upgrade flows, and engagement features
  • Our core stack: TypeScript, React, containers, Postgres, and Redis
  • AI: able to truly 10x your workflow by being on the frontier of AI coding


What's Hercules' stack?
  • Technologies: Typescript, React, AI SDK, Postgres, Redis, Clickhouse, Tailwind, IaC (CDK, Terraform), Docker, Otel, Hono, Drizzle ORM, Temporal
  • Clouds: Cloudflare, AWS
  • AI Models: OpenAI, Anthropic, Google


Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.

What are Hercules' benefits?
  • Unlimited AI token budget
  • Take what you need vacation policy
  • Healthcare, vision, and dental
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here


What's the compensation?

$100k-$300k + equity (variable based on seniority, equity, and location)

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