Syntricate Technologies

Sr. Web Analytics / Analyst Manager

Syntricate Technologies • $100K — $120K *
Memphis, TN 38109In-Person
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of analytical experience in digital marketing and analytics
  • Proficient in SQL using tools like SAS or Google BigQuery
  • Strong expertise in Adobe Analytics and/or Customer Journey Analytics (CJA)
  • Experience with AEM and Customer Data Platforms (CDP)
  • Exceptional skills in Microsoft Office, especially advanced Excel
  • Familiarity with multiple marketing platforms (Facebook, LinkedIn, etc.)
  • Strong communication and organizational skills

Responsibilities

  • Manage digital analytics tools for sales trends and customer journey analysis
  • Ensure digital data tracking and reporting aligns with global standards
  • Act as the Subject Matter Expert for digital marketing metrics
  • Deliver insights to cross-functional teams on campaign effectiveness
  • Oversee site usability and engagement metrics, presenting actionable insights
  • Translate complex questions into clear analysis plans for the team
  • Conduct financial analyses for E-Commerce business operations

Benefits

  • Direct hire, full-time permanent position
  • Onsite work in Memphis, TN
  • Opportunity for collaboration with cross-functional teams
  • Management of a team focused on critical analysis
  • Engagement with both B2B and B2C channels
  • Autonomy in driving the digital strategy
  • Involvement in enhancing customer experiences through data-driven insights
Full Job Description
Please take a moment to review the job description below. If you are interested in applying, please reply so we can discuss it more.
This is a Full-Time / Permanent Position. You will be directly working with an end client for this position.
The interview process will be initiated as soon as possible.
We are excited to hear back from you.

Job Description:
Role: Sr. Web Analytics / Analyst Manager

Duration: Direct Hire / Perm / Full-Time
Location: Memphis, TN - Onsite | Must be in Memphis or relocation
Salary: $$Base + 20% bonus + Benefits

Position Summary: The Digital Experience group is looking for a Senior Web Analyst Manager to join our team. This highly collaborative role will help client enhance our B2B and B2C offerings with a customer-first approach in digital through the delivery of best-in-class mobile and online experiences.
  • Working as a strategic business partner to cross-functional teams, this position will leverage your ability to manage a team of analysts to quickly gain insights from quantitative and qualitative data understand customers' needs, and engagement opportunities, track key performance indicators (KPI), and assimilate industry trends to support insights-driven business decisions.
  • The ideal candidate can translate the voice of the customer into key insights collaborating with multiple business partners sometimes with competing priorities. This individual will have autonomy and will have responsibility for site analytics serving as a key component of the online strategy, marketing, merchandising, and analytics teams.
  • As a strategic lead for both our B2B and B2C channels, you will manage a team to perform exploratory data analysis to identify product trends, traffic engagement opportunities, monitor customer experience (CX) performance and the customer journey (path-to-purchase, attribution, bounce rate), run conversion analysis (e.g. Checkout waterfall, null searches, abandonment) and make recommendations to effectively support our strategic digital initiatives.
  • This role requires a deep understanding of digital marketing and analytics coupled with advanced business acumen to connect the necessary data points and transform them into actionable insights.
  • The Senior Web Analyst Manager will also be responsible for B2B and B2C KPIs that enable the business. Independent judgment, strong organization and troubleshooting skills, knowledge of web analytics, strong financial analysis, and a clear understanding of the company's business model and associated business rules are keys to being successful.

Position Skills and Requirements
  • 5-7 years of analytical experience minimum
  • High level of experience in measuring and analyzing online marketing campaigns including: Natural and Paid Search, Email, Affiliate, Display and Social
  • SQL experience using tools such as SAS, Google BigQuery, etc.
  • Adobe Analytics and/or CJA experience.
  • AEM and CDP experience
  • Proficient in Microsoft Office and Advanced skills in MS Excel
  • Knowledge of third-party marketing and advertising platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch)
  • Experience with CRM/Marketing Automation solutions
  • Strong communication, interpersonal and organizational skills.
  • Strong understanding of e-commerce, web analytics, and statistics.

Job Responsibilities
  • Manages all aspects of digital analytics and visualization tools (Adobe, ComScore, SAS, Power BI, Tableau, APT, etc.) used to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer analyses, online marketing analyses, and a variety of tests
  • Manages team to ensure proper tracking, tagging requirement, and reporting of digital data in alignment with global company tagging standards and policies.
  • SME for digital marketing reporting including SEO, SEM, social, email, etc.
  • Leverage multiple technologies and data sources to deliver cohesive insights to cross-functional partners (Merchandising, Marketing, and Digital Product Owners) on campaign analytics, marketing mix modeling, multitouch attribution and deep-dives to uncover high-impact opportunities.
  • Manages site usability along with engagement of digital marketing campaigns, and present actionable insights and recommendations based on data results and best practices
  • Translate complex questions into clear and actionable analysis plans for the team
  • Ability to anticipate stakeholders' needs and recognize the opportunity to provide proactive insights to build tight thought partnership.
  • Presentation of findings, including recommendations to key stakeholders and leadership
  • Conducts financial analysis of all aspects of the E-Commerce business, including B2B and B2C.
  • Measures performance of new functionality after release.
  • Plans and forecasts sales and online site promotions
  • Designs and implements process and operational policies.

Supervisory Responsibility: Team of 5 analysts which are split between transactional and customer behavior analytics.

About Syntricate Technologies

Syntricate Technologies Careers

Joining Syntricate Technologies presents an unparalleled opportunity to advance a career in technology with a company at the forefront of digital innovation. Syntricate Technologies is renowned for its commitment to leadership, diversity, and leveraging technology to solve complex problems. This is where professionals come to not just seek job opportunities but to forge lasting careers in an environment that values growth and leadership.

Explore Career Opportunities

Syntricate Technologies is actively hiring and offers a variety of positions that cater to different skills and career aspirations. From entry-level roles to leadership positions, the potential for professional advancement is nearly limitless. Syntricate Technologies is not just a company; it's a place where talented individuals can thrive.

Innovation and Professional Growth

At Syntricate Technologies, innovation isn't just another buzzword—it's the cornerstone of the company culture. Employees are encouraged to push the boundaries of what is possible, bringing groundbreaking solutions to the table. With a team of dedicated professionals, Syntricate Technologies fosters a culture of continuous improvement and professional growth.

Diversity and Inclusion

Syntricate Technologies believes that diversity fuels innovation. With a commitment to creating a diverse and inclusive workplace, the company actively seeks to hire individuals from various backgrounds and experiences. Diversity training is integral, ensuring that all team members feel valued and understood.

Internship Programs and Employment Benefits

For those starting their careers, Syntricate Technologies offers robust internship programs that provide real-world experience and networking opportunities. Interns at Syntricate Technologies gain invaluable industry insights and professional skills that are crucial for future employment. Full-time employees enjoy a comprehensive benefits package that supports both their professional and personal lives. Benefits at Syntricate Technologies are designed to ensure employees are healthy, happy, and secure.

Applying for a Position

To apply for a position at Syntricate Technologies, candidates should prepare a resume that highlights relevant experience and skills. The interview process is designed to assess not only professional qualifications but also a candidate's fit within the company culture. Syntricate Technologies values curiosity, creativity, and a passion for technology.

Stay Connected with Syntricate Technologies Careers

Interested candidates are encouraged to explore the various job opportunities on the Syntricate Technologies careers page. Stay updated with the latest company news, employment trends, and career tips by subscribing to the Syntricate Technologies careers newsletter.

Join Syntricate Technologies

Discover the career possibilities that await at Syntricate Technologies. Search open positions that match your skills and interests. Syntricate Technologies is looking for passionate, driven, and innovative team players ready to contribute to a leading technology company.

SEARCH SYNTRICATE TECHNOLOGIES JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Syntricate Technologies.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Syntricate Technologies.
Learn more about Syntricate Technologies
Size
51 employees
Industry
Information Technology
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Syntricate Technologies

More Consumer Technology Jobs

Find similar Sr. Web Analytics / Analyst Manager jobs:

NationwideMemphis, TN