Overview Sr. UX Designer – Marketplace Experience We’re looking for an experienced Senior UX Designer to join our Experience Design team and help build and expand our Marketplace experience. This role focuses on creating intuitive, trustworthy, and engaging commerce experiences that help members discover, evaluate, purchase, and manage healthcare products and services. The ideal candidate combines strong human-centered design skills with experience designing marketplace or e-commerce products and is comfortable using research, analytics, and AI-assisted tools to improve customer outcomes. Success in this role is measured by improving customer understanding, trust, engagement, conversion, and long-term business outcomes through data-informed, human-centered design. What you’ll be doing • Design end-to-end marketplace and commerce experiences across mobile and web, including product discovery, search, comparison, checkout, onboarding, and post-purchase journeys. • Translate business strategy into intuitive interaction models, user flows, wireframes, prototypes, and high-fidelity designs. • Partner closely with Product, Engineering, Research, Content Design, Analytics, and business stakeholders to deliver exceptional customer experiences that drive both member value and business outcomes. • Use customer research, analytics, and experimentation to identify friction and improve acquisition, conversion, engagement, retention, and customer satisfaction. • Design scalable UX patterns that support merchandising, personalization, product recommendations, promotions, partner offerings, and lifecycle experiences. • Design experiences that simplify complex healthcare and financial decisions while building trust, transparency, and confidence throughout the customer journey. • Advocate for accessibility, usability, and experience quality from discovery through implementation. • Leverage AI-enabled tools to accelerate ideation, prototyping, documentation, and design exploration while maintaining a human-centered approach. • Collaborate with engineering to ensure design intent is preserved through implementation and continuously improve experiences using customer feedback and product analytics. What you will need to be successful • 6 to 8+ years of proven experience designing customer-facing digital products, collaborating cross-functionally with product managers and engineers to deliver impactful solutions. • Strong foundation in human-centered design with experience creating intuitive mobile-first applications. • Experience designing marketplace, e-commerce, telehealth, affiliate marketing, or other consumer-facing digital experiences is strongly preferred. • Ability to translate complex product requirements into clear interaction models, user flows, and scalable UI solutions. • Detail-oriented with high standards for visual design, interaction quality, and consistency across products. • Skilled in user research and insight synthesis, leveraging both traditional methods and AI-assisted tools to accelerate analysis and inform design decisions. • Experience using product analytics, customer insights, and experimentation to optimize user journeys and improve business outcomes. • Clear communicator who can present design rationale and user insights effectively to stakeholders and leadership. • Accessibility advocate with experience designing inclusive products that align with WCAG standards. • Facilitator of collaborative workshops and discovery sessions that drive alignment and innovation. • Strong organizational skills with the ability to manage priorities, move quickly, and deliver high-quality work in fast-paced product environments. • Curious about emerging technologies and how AI is transforming product design, actively incorporating new tools and approaches into the design process. We're particularly interested in candidates who have helped build and scale marketplace, commerce, telehealth, or partner ecosystems where design decisions directly influenced customer engagement, conversion, and business growth. #LI-Remote This is a remote position. Salary Range$104,500.00 To $136,000.00 / year Benefits & Perks The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including: • Medical, dental, and vision • HSA contribution and match • Dependent care FSA match • Uncapped paid time off • Paid parental leave • 401(k) match • Personal and healthcare financial literacy programs • Ongoing education & tuition assistance • Gym and fitness reimbursement • Wellness program incentives Onboarding & Travel This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.