Position: Sr. Strategist, Out-of-Home Buying
Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482
Out-of-Home Buying- Negotiate and execute OOH placements across roadside bulletins, transit, street-level, airport, place-based/venue, aerial, and high-impact digital formats (urban panels, liveboards, spectaculars), including rate, added value, and contract terms
- Manage a mix of annual permanent programs, flighted buys, and rotary programs across multiple markets, states, and international placements
- Conduct tactical research and vendor/market evaluation using audience measurement tools and location data to build data-driven recommendations
- Own proof-of-performance (POP) tracking throughout campaigns, including rotary location changes and creative swaps, and deliver post-campaign analysis
- Plan, negotiate, and implement programmatic OOH buys, conducting in-flight optimization
- Evaluate sponsorship packages and new partnership opportunities, including pre- and post-campaign/event performance reviews as well as renewal recommendations
- Respond to ad hoc RFPs and incremental budget requests with quick-turn plans and recommendations
Campaign & Team Operations- Serve as primary vendor contact for OOH partners; cultivate rep relationships and surface rate and value-add opportunities
- Craft and present OOH media recommendations to internal planning/strategy teams and clients
- Manage creative specs, production timelines, and trafficking deadlines with vendors and creative partners
- Maintain media calendars, budget tracking, billing, and financial reconciliation, including discrepancy resolution and audit-ready documentation
- Support measurement workflows, including attention-based reporting dashboards and OOH inputs to multi-touch attribution (MTA) and media mix modeling (MMM)
- Provide QA oversight and mentorship to junior buyers, as applicable
Required Skills & Experience:- 5+ years of media buying experience with hands-on OOH and dOOH buying required
- Clear written and verbal communication; comfortable presenting to internal teams and clients
- Demonstrated end-to-end ownership: tactical research, RFP'ing vendor reps, building the recommendation, negotiating, activating, and reporting out performance
- Experience negotiating vendor contracts and managing buys from authorization through reconciliation
- Strong organizational skills; able to manage many concurrent campaigns, vendors, and deadlines across a multi-client portfolio
- Proficiency with OOH audience measurement and location data tools (Geopath or equivalent)
- Programmatic OOH buying experience across DSP or vendor-side platforms
- International OOH buying experience a plus
- Familiarity with MTA and/or MMM measurement approaches a plus
Our office is located in Sandy Hook, Connecticut. We are open to candidates living/working from other US locations however candidates must be available to work 8:30am-5:30pm or 9am-6pm eastern time.
