General Motors

Sr. Strategist, CRM Analytics and Insights

General Motors • $100K — $130K *
Warren, MI 48089Hybrid
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in Owned Media, Web, CRM, or Customer Lifecycle Analytics
  • Strong background in CRM reporting and measurement frameworks
  • Ability to integrate findings from diverse data sources
  • Experience in project management and analytics capability implementation
  • Advanced knowledge of email service providers and optimization tools
  • Familiarity with Marketing Automation platforms and CRM systems
  • Proficiency in data visualization and analysis tools like Tableau and SQL

Responsibilities

  • Lead CRM analytics for GM vehicle brands to quantify impact and optimize strategies
  • Analyze CRM's influence on customer engagement, retention, and conversion
  • Identify performance improvement opportunities and monitor ongoing campaigns
  • Elevate CRM insights to actionable strategic recommendations
  • Build relationships with cross-functional stakeholders to prioritize marketing questions
  • Oversee development of brand strategist outputs and provide constructive feedback
  • Partner with data scientists on data quality and accuracy

Benefits

  • Collaborative work environment with cross-functional teams
  • Opportunity to lead projects for iconic automotive brands
  • Focus on analytics-driven marketing solutions
  • Access to advanced marketing technology and data resources
  • Room for professional growth and skill development
Full Job Description

Job Description

The Role:


The Marketing Applied Sciences teamis responsible fordeveloping analytics-driven solutions to help GM Organizations achieve their business goals. 

As the SeniorStrategist – CRM Analytics & Insights, this individual will lead the deliveryCRM Analytics and Insightsfor the GM Vehicle Brands (Chevrolet, Buick, GMCand Cadillac)and Corporate Brands, helping them quantify theimpact of ourCRMand providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports, deep dive analysis, customer profile analysis, closed loop reporting. The team is focused on delivering future-focused, internally managed CRM reporting for our marketing teams. 

 

What You'll Do: 

  • Lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and corporate brands, helping them quantify the impact of CRM and providing recommendations for optimization.   

  • CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities 

  • Identify opportunities for improvement; monitor ongoing campaign performance identify optimization opportunities.  

  • Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.  

  • Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.  

  • Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.  

  • Help businesses establish measurement goals and chart a route to activate those goals.   

  • Partner with data scientists to ensure data quality and accuracy.  

  • Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights

  • Collaborate with Marketing Technologyteams on data ingestion requirements,availability,feeding detailed requirements, ideating, and innovating

Your Skills & Abilities (Required Qualifications): 

  • 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics 

  • Deep understanding of and experience with CRM reporting and measurement frameworks 

  • Ability to integrate data and findings from a variety of data sources and present a holistic view of a position 

  • Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team 

  • Advanced-level understanding of email service providers and associated optimization & analytical tools 

  • Strong understanding of Marketing Automation platforms and CRM systems 

  • Deep Experience with data visualization tools (e.g., Tableau, PowerBI), analysis tools (Excel, Databricks, Snowflake etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc. 

  • Experience with statistical methods, and experimentation techniques.  

  • Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.  

  • Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.  

  • Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders 

 

Education: 

  • Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, or another quantitative field. preferred, but not required. 

  • BachelorsDegree Required

  • PMP preferred

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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