How You Can Make a Difference

Marketplace is a core strategic growth driver for HealthEquity and a foundational pillar of our vision to become a Healthcare Financial Operating System—a platform that empowers members with clarity, confidence, and control over their health and financial decisions.

In this role, you will own the evolution of Marketplace from a feature into a scalable healthcare spend platform that drives member engagement, behavior change, and revenue growth. You will lead efforts to move members beyond simply saving healthcare dollars to actively using them—making informed, confident decisions that improve both their health and financial outcomes.

You will operate with a high degree of autonomy, translating strategy into execution while partnering cross-functionally with Product Management, Engineering, UX, Marketing, Compliance, and Operations. Your work will directly influence how Marketplace drives engagement, increases utilization of healthcare dollars, and contributes to long-term enterprise growth.

This role requires a product leader who can balance execution excellence with strategic thinking, scale a high-growth ecosystem, and drive measurable impact in a fast-paced, continuously evolving environment.

Why This Role Matters

Marketplace is a core pillar of HealthEquity’s strategy to evolve from a healthcare account administrator into a trusted healthcare financial platform that actively guides member behavior and outcomes.

By delivering a curated ecosystem of healthcare solutions and integrating it seamlessly into the member experience, Marketplace enables members to better use their healthcare dollars—driving engagement, improving outcomes, and unlocking new sources of enterprise value.

This role is critical to scaling Marketplace into a durable, high-impact growth engine for the business.

What You’ll Be Doing

Marketplace Product Strategy & Ownership

• Translate Marketplace strategy into a prioritized product backlog and executable delivery plans aligned to enterprise growth goals
• Own Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience
• Partner with Product Management to define roadmap, success metrics, and release strategies

Marketplace Growth, Engagement & Behavior Change

• Drive member behavior change by enabling smarter use of healthcare dollars across spend, save, and invest journeys
• Optimize Marketplace performance across key funnel metrics (discovery, engagement, conversion)
• Partner with analytics and marketing teams to define KPIs and continuously improve outcomes through experimentation and insights
• Support Marketplace’s role in increasing engagement and long-term member value

Marketplace Platform & Ecosystem Development

• Expand and optimize the Marketplace ecosystem, including categories, partners, and offerings aligned to evolving member needs
• Ensure seamless integration of Marketplace into core member journeys and platforms (web and mobile)
• Partner on personalization and recommendation capabilities to deliver relevant, eligibility-aware experiences

Backlog & Delivery Leadership

• Own and manage the Marketplace backlog, ensuring alignment to highest-value outcomes and strategic priorities
• Translate product requirements into well-defined epics, features, and user stories with clear acceptance criteria
• Lead backlog refinement, sprint planning, and prioritization to support predictable, high-quality delivery
• Partner closely with engineering teams to deliver scalable, reliable, and performant solutions

Cross-Functional Leadership & Go-To-Market Execution

• Serve as the primary liaison across Engineering, UX, Marketing, Compliance, Operations, and other stakeholders
• Drive alignment on priorities, trade-offs, and delivery plans across multiple teams
• Support end-to-end go-to-market coordination, including product launches, communications, and operational readiness

Customer Experience & Self-Service Enablement

• Design and deliver solutions that improve self-service capabilities and reduce reliance on support channels
• Ensure Marketplace experiences are intuitive, accessible, and aligned to delivering a world-class consumer-grade experience

AI-Enabled Product Delivery

• Leverage AI tools (e.g., Microsoft Copilot, Claude) to accelerate product discovery, requirements development, and documentation
• Apply human-in-the-loop validation to ensure quality, accuracy, and compliance of AI-assisted outputs

Team Leadership & Product Excellence

• Mentor Product Owners and Business Analysts, promoting best practices in backlog management and delivery execution
• Drive consistency in Agile practices and enable continuous improvement across teams

What You’ll Need to Be Successful

Experience

• 5–7+ years of experience in Product Ownership, Product Management, or related roles
• Proven experience delivering consumer-facing digital products, ideally Marketplace, e-commerce, or Direct-to-Consumer (DTC) platforms
• Experience operating across multiple teams in complex, cross-functional environments
• Experience in healthcare, fintech, or other regulated industries preferred

Skills

• Strong expertise in Agile and Lean product delivery methodologies
• Proven ability to translate strategy into execution, including prioritization and trade-off decisions
• Strong data-driven mindset with experience in analytics, experimentation, and performance optimization
• Exceptional stakeholder management, communication, and collaboration skills
• Ability to operate independently and drive alignment across diverse teams
• Experienced with AI product management tools, including standard prompt engineering and prototyping

Preferred Qualifications

• Experience with HSA/FSA or healthcare financial products
• Familiarity with tools such as Azure DevOps, Aha!, Figma, and product analytics platforms
• Experience with personalization, recommendation engines, or data-driven customer experiences
• Experience leveraging AI tools to support product workflows including Microsoft Copilot, Claude.ai, Claude Code etc
• Certified Scrum Product Owner (CSPO) or similar Agile certification

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives 

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. 

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.