The Sr. Product Marketing Manager for Prime Video Advertising (PVA) leads the B2B marketing strategy that positions Prime Video as a premium brand partnership destination for advertisers and agencies worldwide. This role is responsible for developing and scaling the narratives, frameworks, and activations that drive high-value brand partnerships-translating Prime Video's unique content, audience, and cultural relevance into bespoke partnership narratives that resonate with the world's biggest brands. Equally, this PMM ensures PVA's ad tech products and innovations are packaged clearly and compellingly for customers, creating the education materials and sales tools that make complex offerings actionable. Operating with limited guidance across complex, cross-functional initiatives, this role sits at the center of sales enablement, brand partnerships, and product marketing-driving advertiser engagement and revenue growth globally.
Key job responsibilities
- Develop and own best-in-class sales enablement tools, collateral, and storytelling frameworks that empower advertising sales teams to articulate PVA's value proposition with clarity and confidence
- Define go-to-market strategies for new and evolving ad products, ensuring sales teams are equipped with positioning, competitive differentiation, and proof points at launch
- Establish success criteria and measurement frameworks to evaluate the impact of enablement programs on sales outcomes (revenue, product adoption, pipeline velocity)
- Effectively communicate marketing objectives, strategy, and milestones to sales, business development, and senior leadership stakeholders
- Lead the development of partnership narratives and co-marketing frameworks that position Prime Video as a premium, differentiated advertising destination for brands and agencies
- Package and translate complex ad tech products and features into clear, compelling, and actionable customer-facing materials-ensuring advertisers understand what the offering is, how it works, and how to activate it
- Develop product education assets across formats including static materials (one-pagers, playbooks, guides), A/V demos, walkthroughs, and interactive content
- Partner with product and sales teams to identify gaps in customer understanding and create materials that reduce friction and accelerate adoption
- Ensure consistency and clarity of product messaging across all customer touchpoints
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience communicating technical concepts and processes using clear, simple language and visuals
- Experience in B2B, digital advertising, and ad-tech products/services
- Proven ability to create sales enablement programs that drive measurable business outcomes
- Experience in streaming, media, entertainment, or advertising technology industries
- Experience developing product education materials across multiple formats (static, video, interactive)
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience collaborating and influencing multiple teams across multiple organizations
- Experience scaling globally
- Strong storytelling instincts with the ability to simplify complex value propositions for sales and advertiser audiences
