Job DescriptionSr. Product Marketing Manager - Kennesaw, GAPosition OverviewThe North American Postbiotics Senior Marketing Manager - Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM's Human Nutrition and Health & Wellness platforms.
Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions.
The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L.. In addition, this role will lead the marketing implementation of ADM's Health & Wellness ingredient portfolio - with a strong emphasis on next-generation microbiome solutions, including postbiotics - within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.
Portfolio Strategy & Ownership- Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
- Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.
- Identify whitespace opportunities and create innovation concepts aligned with market trends.
Product Marketing & Go-To-Market Leadership- Lead new product launch strategy from concept through commercialization
- Translate scientific data into differentiated customer value propositions
- Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
- Develop integrated campaign plans supporting regional growth objectives
- Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
- Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.
- Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.
Commercial & Customer Engagement- Act as a strategic marketing partner to NAM commercial teams
- Develop high-impact customer narratives and solution-based storytelling
- Support key customer engagements through tailored presentations and innovation concepts
- Represent marketing perspective in cross-functional customer initiatives
Cross-Functional Leadership- Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
- Influence prioritization of marketing initiatives aligned to growth targets.
- Drive alignment between regional execution and global platform strategy.
- Provide clear direction for asset development and campaign execution.
Market & Business Insights- Monitor industry trends, competitive landscape, and consumer insights.
- Translate insights into actionable portfolio strategies
- Analyze category, customer and competitive dynamics leveraging market data and consumer insights.
Qualifications- 5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
- Demonstrated experience owning product or portfolio strategy
- Demonstrated experience launching new products in the market.
- Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics.
- Functional food and beverage experience preferred.
- Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
- Digital /Social media marketing experience. Familiarity with AI tools a plus.
- Proven ability to lead cross-functional initiatives in matrix organizations
- Exceptional storytelling and presentation development skills
- Experience translating science into commercial value highly preferred
Key Success Measures- Portfolio revenue growth contribution
- Number of Customer engagements
- Customer engagement impact
- Creation of innovative product concepts/prototypes aligned with consumer need states
- Commercial adoption of marketing platforms
- Successful GTM execution
- Strategic alignment across NAM stakeholders
Excited about this role but don't think you meet every requirement listed? We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.
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Benefits and Perks Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
- Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
- Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
- Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
- Paid time off including paid holidays.
- Adoption assistance and paid maternity and parental leave.
- Tuition assistance.
- Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.
Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
The pay range for this position is expected to be between:
