Brand: Purpose Financial

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601

Position Summary

The Senior Performance Marketing Manager will lead the strategy, execution, and optimization of paid digital marketing programs across multiple channels. This role is critical to driving customer acquisition, retention, and revenue growth through data-informed, performance-first marketing. This person is a master at both strategy and daily hands-on execution and optimization. You'll work cross-functionally with creative, analytics, UX, and product teams to deliver measurable results at scale. This role reports to the VP of Customer Acquisitions.

Job Responsibility

Campaign Strategy & Execution

• Develop and execute full-funnel performance marketing strategies for digital marketing aligned with business objectives
• Own end-to-end management of multi-million dollar media budgets on paid digital campaigns across programmatic, SEM, paid social, and affiliate channels
• Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
• Ensure all campaigns comply with platform policies and legal/industry regulations

Digital Marketing Platform Expertise

• Serve as the internal subject matter expert on core digital marketing platforms including Google Ads, Meta Ads Manager, GA4, Stackadapt, and emerging ad tech tools
• Lead platform onboarding, configuration, and governance to ensure proper tracking, tagging, and data integrity across all tools
• Evaluate and recommend new platforms and technologies to enhance campaign performance and operational efficiency
• Maintain up-to-date knowledge of platform algorithm changes, policy updates, and new feature releases - translating them into actionable strategy adjustments
• Oversee pixel/tag management in collaboration with web and analytics teams (e.g., Google Tag Manager, Meta Pixel, etc.)
• Champion the adoption of automation and AI-driven features within platforms (e.g., Smart Bidding, Advantage+, Performance Max) while maintaining performance accountability

Analytics & Optimization

• Monitor, analyze, and report on KPIs including CPA, ROAS, CVR, and revenue contribution
• Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
• Conduct A/B and multivariate testing on ads, landing pages, and audience segments
• Leverage data insights to continuously optimize campaign performance and budget allocation
• Present performance strategic recommendations and insights to key stakeholders

Vendor & Agency Relationship Management

• Own and manage relationships with external media vendors, ad tech providers, and platform representatives (Google, Meta, Stackadapt, etc.)
• Lead vendor evaluation, selection, and onboarding processes including RFP development, contract negotiation, and SLA management
• Establish clear performance expectations and hold vendors accountable through regular QBRs (Quarterly Business Reviews) and performance scorecards
• Collaborate with procurement and legal teams to ensure vendor contracts align with company standards and compliance requirements
• Identify opportunities to consolidate, optimize, or expand vendor partnerships to drive greater value and efficiency
• Serve as the primary point of contact for escalations, platform support issues, and strategic vendor discussions

Cross-Functional Collaboration

• Collaborate with other performance marketers to ensure cohesive strategy and best in class execution
• Partner with creative teams to develop high-performing ad assets and messaging
• Collaborate with the analytics team to optimize attribution models and reporting dashboards
• Work closely with UX to optimize landing page experiences and conversion funnels

Growth & Innovation

• Identify and test emerging channels, platforms, and technologies to expand reach and performance
• Stay ahead of industry trends, platform updates, and competitive landscape shifts
• Lead experimentation roadmap to drive continuous improvement

Job Responsibilities Cont.

Education Required

Bachelor's degree in Marketing, Business, Communications, or related field

Experience Required

• 5-7+ years of experience in performance/digital marketing, with at least 2 years in a senior or lead role
• Proven expertise in programmatic platforms (Stackadapt preferred), Google Ads, Meta Ads Manager, affiliate, and influencer marketing
• Strong proficiency in Google Analytics (GA4), Looker, Tableau, or similar analytics tools
• Experience managing multi-million $ annual media budgets
• Deep understanding of direct response marketing, attribution modeling, 1PD/2PD/3PD audience segmentation, and conversion optimization
• Excellent analytical, communication, and project management skills

Knowledge Required

Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.

Preferred Qualifications:

• Experience in financial services, fintech, or regulated industries
• Google Ads and/or Meta Blueprint certifications
• Experience with SEO/SEM integration strategies
• Familiarity with CRM platforms (HubSpot) marketing automation tools integration with digital marketing platforms
• Knowledge of privacy regulations (CCPA, TCPA) and their impact on digital marketing

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Action Oriented
OKR

Travel

10-15% of travel.

Travel to office in Greenville, SC for remote employees 2-3 times per quarter.

Attire

Business Casual

Other

Greenville, SC hybrid with 4 days a week onsite. If individual is outside of Greenville, remote position is considered for EST zone.

Requisition ID: 46657