iRobot Corporation

Sr. Mgr. Digital Marketing Platform

iRobot Corporation • $127K — $181K *
US-AnywhereRemote in United States
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of MarTech platform management experience, preferably with Salesforce Marketing Cloud.
  • 3+ years handling global/multi-language MarTech implementations.
  • Bachelor's Degree required.
  • Proven leadership in team and resource management.
  • Experience managing vendor relationships and performance.
  • Strong cross-functional collaboration with global teams, particularly in Commercial and Marketing.
  • Deep understanding of customer data, integration, and platform governance.

Responsibilities

  • Own and deliver the MarTech roadmap primarily using Salesforce Marketing Cloud.
  • Collaborate with various stakeholders to prioritize platform capabilities for enhanced customer engagement.
  • Lead complex programs encompassing customer journeys and campaign automations.
  • Translate business needs into clear priorities and measurable outcomes.
  • Serve as the subject matter expert for MarTech capabilities and governance.
  • Oversee platform health, stability, and operational support processes.
  • Facilitate communication among stakeholders regarding platform status and risks.

Benefits

  • Opportunity to manage and improve global marketing technology strategies.
  • Chance to work cross-functionally with diverse teams across the organization.
  • Engagement in ongoing learning and skill enhancement through a center-of-excellence model.
  • Involvement in shaping and optimizing vendor partnerships to improve platform value.
Full Job Description
Salary Range: $127,000.00 - $181,500.00

What You Will Do:
  • Own and deliver the MarTech roadmap, with Salesforce Marketing Cloud as the primary platform and accountability for supporting technologies and integrations.
  • Partner with Marketing, Commercial, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC revenue enablement.
  • Lead complex MarTech programs, including customer journeys, target audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
  • Translate business needs into clear product/platform priorities, delivery plans, resource needs, and measurable outcomes.
  • Serve as the platform owner and subject matter expert for MarTech capabilities, operating model, governance, and continuous improvement.
  • Maintain platform health, stability, access governance, release readiness, and operational support processes across the MarTech ecosystem.
  • Provide hands-on leadership for day-to-day Salesforce Marketing Cloud operations, troubleshooting, incident coordination, and new capability enablement.
  • Partner with QA, release management, security, and compliance teams to support development releases, change controls, and production readiness.
  • Lead recurring roadmap and operations forums with Marketing, Commercial, and technology stakeholders to align priorities, dependencies, risks, and delivery status.
  • Communicate platform status, risks, tradeoffs, and decisions clearly to business and IT leadership.
  • Establish and maintain training materials, adoption practices, and a practical center-of-excellence model for global users.
  • Support change management and user adoption for new marketing technology capabilities and process improvements.
  • Manage vendors, implementation partners, Salesforce-related services, and supplier performance.
  • Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and related platform services.
  • Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.


To Be Successful You Will Have:
  • 8+ years of Martech platform management experience with strong understanding of its functions and operations; Salesforce Marketing Cloud preferred.
  • 3+ years' experience working on global and/or multi-language Martech technical implementations
  • Bachelor's Degree
  • Experience leading a team
  • Experience managing resources and vendors
  • Experience working cross-functionally across a global org including Commercial and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
  • Strong understanding of customer data, integration patterns, APIs, data quality, consent/privacy considerations, and platform governance.
  • You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
  • Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders.
  • You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
  • Strong experience understanding technical aspects of DTC and business drivers


About iRobot Corporation

iRobot Corporation is a leading consumer robotics company that designs and builds robots that make a difference in people's lives. The company's products include Roomba vacuuming robots, Braava mopping robots, and Terra robot mowers. iRobot was founded in 1990 by three MIT graduates and has since grown to become a global leader in the robotics industry. The company is headquartered in Bedford, Massachusetts and has operations in North America, Europe, and Asia.
Learn more about iRobot Corporation
Size
1,415 employees
Market Cap
$1.3 billion
Industry
Retail & Consumer Goods
Net Income
$147 million
Founded
1990
5 Year Trend
+18.8%
Revenue
$1.4 billion
NASDAQ
IRBT
* Ladders Estimates

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