Mastec Inc

Sr. Marketing Manager - Websites and Lead Generation - Americas

Mastec Inc • $110K — $130K *
Westlake, OH 44145In-Person
Business Services
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
  • 8+ years of experience in digital marketing, website management, lead generation, or marketing technology roles.
  • Experience working across multiple countries, regions, or global organizations.
  • Strong understanding of website strategy, SEO, GEO, CRO, and digital analytics.
  • Proficient in Adobe Analytics and/or Google Analytics 4.
  • Knowledge of conversion tracking, tagging, and campaign measurement.
  • Strong project management and stakeholder management skills.

Responsibilities

  • Drive website performance and digital lead generation across the Americas region.
  • Act as the liaison between regional marketing teams and global digital organizations.
  • Optimize customer experiences and lead generation performance in partnership with various teams.
  • Develop and execute website strategies for business growth and customer engagement.
  • Monitor and ensure proper integration between web and marketing efforts, including SEO best practices.
  • Oversee the management of digital measurement platforms, analytics, and tracking frameworks.
  • Ensure websites comply with regulatory and organizational standards.

Benefits

  • Affordable health insurance plans starting on day 1.
  • Flexible work-life balance with PTO and hybrid work options.
  • 401k matching and employee share plan with Henkel matching shares.
  • Comprehensive family support, including parental leave and fertility assistance.
  • Diverse career growth opportunities and access to skills development courses.
Full Job Description
What you'll do

The Sr. Marketing Manager, Websites & Lead Generation - Americas is responsible for driving website performance, digital lead generation, and platform optimization across multiple countries throughout the Americas region. This role serves as the primary liaison between regional marketing teams and global digital organizations, ensuring local business requirements are represented while supporting the successful implementation of global digital strategies, platforms, and capabilities.
  • They will partner closely with brand, regional, and technical teams to optimize customer experiences, improve lead generation performance, and ensure website governance, compliance, and digital best practices are consistently executed across the region.
  • Act as the primary regional contact for global digital, web, and marketing technology teams as it relates to owned websites.
  • Lead regional adoption and implementation of new digital platforms, tools, and processes.
  • Develop and execute website strategies that support business growth, customer engagement, and lead generation objectives.
  • Partner with brand and content teams to improve website experiences through: Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO)
  • Ensure websites are optimized for search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
  • Lead development and optimization of lead generation programs across multiple brands and countries.
  • Coordinate efforts between local marketing teams and technical experts to deliver effective demand generation initiatives.
  • Monitor lead acquisition, conversion performance, and marketing funnel effectiveness.
  • Ensure proper integration between website, paid media, and organic marketing efforts.
  • Conversion tracking and tagging
  • UTM governance and management
  • Campaign attribution frameworks
  • Lead source tracking
  • Partner with media teams to optimize customer acquisition and conversion performance.
  • Maintain data integrity across digital marketing channels and reporting systems.

Web Platform & Marketing Technology Management
  • Serve as regional owner and administrator for web analytics and digital measurement platforms, including: Adobe Analytics, Google Analytics 4 (GA4)
  • Oversee implementation and governance of tracking pixels, tags, and measurement frameworks.
  • Partner with technical teams to resolve website issues, implement enhancements, and maintain platform stability.
  • Support CRM integration and management initiatives, including lead flow and data quality processes.
  • Collaborate with global teams on PIM (Product Information Management) and DAM (Digital Asset Management) initiatives.
  • Serve as the business lead for digital performance measurement across websites and lead generation programs.
  • Monitor KPIs including: Traffic growth, Conversion rates, Lead volume and quality, Engagement metrics, Attribution performance

Site Security, Governance & Compliance
  • Ensure websites meet organizational and regulatory requirements related to: Privacy and data protection, Accessibility standards, Security protocols, Compliance and risk management
What makes you a good fit
  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
  • 8+ years of experience in digital marketing, website management, lead generation, or marketing technology roles.
  • Experience working across multiple countries, regions, or global organizations.
  • Strong understanding of:o Website strategy and managemento SEO, GEO, and CROo Digital analytics and reportingo Lead generation and demand creation programso Marketing technology ecosystems
  • Experience with Adobe Analytics and/or Google Analytics 4.
  • Knowledge of conversion tracking, tagging, attribution, and campaign measurement.
  • Strong project management and stakeholder management skills.
  • Excellent written and verbal communication skills.
Some benefits of joining Henkel
  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $110,000.00 and $130,000.00. This range represents the good-faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

About Mastec Inc

MasTec is an infrastructure engineering and construction company that serves the utility, communications, and government industries. The company is specialized in the engineering, building, installation, maintenance, and upgrade of energy, utility, and communications infrastructure, including electrical utility transmission and distribution; power generation; natural gas and petroleum pipelines; wireless, wireline, and satellite communications; wind and solar farms; and water and sewer systems. MasTec was founded in 1994 and is based in Coral Gables, Florida.

Mastec Inc Careers

Join the dynamic team at Mastec Inc, a leader in infrastructure construction, where innovation meets professional excellence, creating a thriving environment for career growth. At Mastec Inc, we are committed to building a diverse and inclusive workforce, reflecting our dedication to leadership and innovation in the industry.

Work You'll Do

At Mastec Inc, you'll be part of a company that values your skills and supports your professional growth. Our team is at the forefront of the construction industry, leading projects that redefine landscapes and communities. With Mastec Inc, your work will not only be challenging and rewarding but also pivotal in shaping the future of infrastructure.

Explore Job Opportunities

Whether you're a seasoned professional or just starting your career, Mastec Inc offers a range of job opportunities and employment paths, including full-time positions and internships. Our hiring process is designed to be transparent and engaging, ensuring that every candidate is equipped to succeed from the interview through to their long-term career journey.

Innovate and Lead

Join a culture of innovation where your ideas can lead to significant advancements in construction methods and technologies. Mastec Inc encourages a culture of leadership and continuous improvement, where every team member is a key player in driving success.

Grow With Us

Career growth at Mastec Inc is not just a possibility—it's a priority. We are dedicated to providing professional development and diversity training that ensures every employee has the tools to advance and excel. From networking opportunities within the industry to leadership training programs, your potential for growth is limitless.

Benefits and Culture

Mastec Inc is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. Our culture is built on a foundation of respect, integrity, and commitment, making Mastec Inc not just a great place to work, but a community.

Internship Programs

Kickstart your career with a Mastec Inc internship, where you can apply your academic knowledge in a real-world setting. Gain invaluable experience, develop essential industry skills, and build a network of professional contacts. Our internships provide a robust platform for learning and growth, setting the stage for a successful career.

Join Our Team

Ready to take the next step in your career? Explore the open positions at Mastec Inc and find where your skills, passion, and ambitions can make a difference. We are continuously looking for curious, creative, and solution-driven team players who are ready to drive innovation and excellence in the construction industry.

Stay Connected

Keep up to date with the latest at Mastec Inc through our careers blog. Gain insider perspectives, industry-leading insights, and career tips that you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Mastec Inc. At Mastec Inc, we're not just building projects—we're building careers. Join us and be part of a team that's setting new standards in the construction industry.
Learn more about Mastec Inc
Size
27,000 employees
Market Cap
$6.4 billion
Industry
Real Estate & Construction
Net Income
$322.8 million
Founded
1929
5 Year Trend
+9.1%
Revenue
$6.3 billion
NASDAQ
MTZ
* Ladders Estimates

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