The Senior Marketing Manager plays a critical role in the successful achievement of Yellow Cardinal Advisory Group, Yellow Cardinal Private Client, Yellow Cardinal Brokerage Services, and Yellow Cardinal Mergers & Acquisitions, all First Financial companies. This person is a strategic, creative, high capacity and organized with strong skills in both traditional and digital marketing functions. The Sr. Marketing Manager will play a critical role in both the overarching strategic as well as execution of customer acquisition, retention, and expansion goals through the development of go-to-market strategies, campaigns, sales enablement, client engagement, lead generation, content, media, advertising, and evaluating ROI and success of these critical marketing activities. The Manager will effectively work with line of business partners, cross-functional team members, supplies, and vendors to ensure all components are aligned with key organization goals and meet marketing and bank objectives for accuracy, as well as maximizing channel revenue growth, while balancing scope and quality. Essential Functions/Responsibilities • Partner with Chief Marketing Officer and the Marketing Leadership team to research and understand opportunities for improved achievement of bank goals and strategies • Develop key marketing strategies to achieve critical bank goals • Understand and work closely with line of business leadership and sales teams to design effective • Creative: Experience with guiding creative development both internal and external. Ability to oversee and provide primary direction to creative agencies and partners • Strong project management skills – Must be able to self-motivate and see projects through from start to finish among multiple priorities. • Oversee external mass media execution with agency partners and appropriate members of Marketing Leadership team • Oversee projects and campaigns throughout the project lifecycle – from initial planning, through execution and analysis • Lead collaborative efforts between internal resources, cross-departmental peer and external partners • Partner with Digital Marketing Managers to ensure digital creative execution effective and aligned with overall marketing efforts • Provide analysis of marketing efforts • Supports lead management efforts with research, analysis and reporting in related market research areas, targeted segmentation and brand strategies that’s aligned with company goals. Minimum Knowledge, Skills, and Abilities Needed to Perform Essential Functions of the Job • Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals • Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency • Adaptable to and comfortable with ever-changing business demands. Takes initiative to work through ambiguity and effectively solve problems. • Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships • Proven leadership with the ability to collaborate with others • Experience managing external marketing vendor partnerships and managing marketing agencies • Familiarity with media planning, placement, analysis and creative development in support • Strong creative and communication skills – both written and verbal • Experience with a managed industry (insurance, finance, wealth management, etc.) a plus • Bachelor’s degree or commensurate experience in Marketing or related field Preferred Knowledge and Skills • Experience with a managed industry, Wealth Management, Finance, Insurance, Banking, etc. a plus • MBA in Marketing or related field • Experience with Salesforce CRM, Adobe Analytics, and/or Lead Platforms a plus Level of Complexity and Scope • Moderately complex decisions on a regular basis • Fast-paced environment with changing demands and priorities Degree of Independence and Decision-Making • Works with limited supervision • Follows established guidelines with ability to deviate as deemed appropriate. • Uses subject matter expertise to advise others • Demonstrated ability to collaborate with senior leadership across the company Required Supervisory Responsibilities • No supervisory responsibilities Physical Requirements • Frequently sits • Occasionally stands and walks • Ability to navigate a typical office environment • Occasionally lifts and carries up to 20 lbs Development and Training Pay Scale $94,000 - $112,000/annually Benefits We have relevant, thoughtful benefits and programs that support every aspect of our associates' holistic wellbeing. Please review our . Incentive Eligibility All roles are incentive eligible with the exception of Co-Op, Intern, or Student positions.