Lowe’s

Sr Marketing Manager - Measurement Capabilities & Evolution

Lowe’s • $116K — $194K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, or related field with 8-10 years in analytics.
  • 6-8 years of experience in digital media or consumer insights.
  • 3-5 years of team leadership experience demonstrating business impact.
  • Expertise in storytelling with data, effectively presenting intricate data narratives.
  • Preferred: Master's Degree in a relevant field, retail environment experience, and global team leadership.

Responsibilities

  • Own and drive the measurement capability roadmap for Lowe's Media Network.
  • Communicate complex analytics concepts to diverse audiences.
  • Lead the development and implementation of innovative measurement approaches.
  • Create external collateral that enhances Lowe’s positioning in the retail media space.
  • Collaborate with Product, Technology, and Data teams on measurement systems.
  • Establish scalable and actionable media reporting foundations.
  • Identify measurement capability gaps and prioritize enhancement investments.

Benefits

  • Remote work flexibility.
  • Opportunity to collaborate with skilled professionals.
  • Involvement in high-impact measurement and analytics solutions.
  • Leadership role in advancing advertiser measurement strategy.
Full Job Description
Innovate Remotely

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

Your Impact
The Senior Manager, Performance Insights leads the strategic evolution of measurement capabilities across Lowe's Media Network, ensuring the organization maintains best-in-class measurement solutions that meet the

needs of an expanding advertiser portfolio. The leader is responsible for defining and advancing the measurement roadmap, overseeing the development and enhancement of measurement methodologies, tools,

and technologies, and ensuring measurement capabilities scale alongside new media products, channels, and partner types. This role partners closely with Technology, Client Insights, Client Services, and Media Planning teams to deliver innovative, actionable, and trusted measurement solutions that drive advertiser success and support the continued growth of the media network.

What You Will Do
• Own and drive the long-term measurement capability roadmap, ensuring Lowe's Media Network maintains industry-leading measurement solutions and methodologies.
• Communicates complicated analytics concepts and methodologies effectively to all audiences- from the extremely technical to the novice and from hands-on-keys to senior leadership.
• Lead the evaluation, development, testing, and implementation of emerging measurement approaches, including new methodologies, frameworks, and technologies that enhance advertiser insights and business outcomes.
• Develop and deliver innovative, external-facing collateral that positions Lowe's and its strategic customer initiatives as market leaders in the home improvement and retail media space.
• Partner with Product, Technology, and Data teams to ensure measurement systems, data pipelines, and self-service platforms are designed, maintained, and optimized to support evolving business and client needs.
• Establish and enhance measurement foundations that enable scalable, accurate, and actionable reporting across media products, channels, and advertiser segments.
• Ensure measurement capabilities evolve to support new media channels, advertising products, and partnership models as the network expands.
• Develop measurement strategies and frameworks for emerging advertiser categories, including non-endemic partners, ensuring measurement solutions are appropriate, differentiated, and aligned to advertiser objectives.
• Identify capability gaps and prioritize investments that strengthen measurement effectiveness, efficiency, scalability, and competitive differentiation.
• Stay current with industry best practices in research, customer data tools, methodologies, and emerging technologies to enhance insight development and delivery.
• Promote continuous improvement by democratizing data access, optimizing workflows, and leveraging automation and technology to reduce manual tasks and increase efficiency.

Minimum Qualifications
• Bachelor's Degree in+R2 Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field and 8-10 Years Marketing, Finance or General Analytics
• 6-8 Years digital media and/or consumer insights experience
• 3-5 Years Experience leading teams with proven business impact
• 6-8 Years Experience story-telling with data and presenting data stories in a compelling and easy to understand way

Preferred Skills/Education
• Master's Degree In a related field (e.g. Master's in Marketing, Statistics, Business Analytics, Market Research, Behavioral Psychology, MBA)
• Experience in a retail environment
• Experience leading global teams

Pay Range: $116,400.00 - $194,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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