Role SummaryThe Strategic Marketing Team within the Commercial Strategy & Innovation Group (CSI) at McKesson is seeking a Senior Marketing Manager. The Senior Marketing Manager plays a pivotal role in leading the strategic development and execution of Go-to-Market plans and other innovative marketing initiatives to drive profitable growth and facilitate customer renewal/retention. You serve as a trusted marketing advisor and leadership team contributor to the Commercial Strategy & Innovation Group at McKesson, helping to align marketing strategies with business objectives to meet financial goals.
Key ResponsibilitiesStrategic Planning/Campaign Management - Develop and drive execution of comprehensive strategic marketing plans and promotional campaigns that align with business objectives to increase demand for new business and cement long-term value for existing customers- Collaborate with product and sales teams to design go-to-market strategies for new and existing products, providing counsel based on sound marketing principles
- Oversee the implementation of go-to-market campaigns that engage key target audiences and personas
- Engage strategic insights team on research efforts to identify industry trends, customer needs, and competitive landscape and use research data to inform marketing strategies
- Orchestrate the development, implementation, and management of integrated marketing campaigns across multiple channels, including digital, print, events, social media, etc.
- Manage relationships with external agencies and vendors to ensure the delivery of high-quality marketing assets
- Measure and analyze the effectiveness of campaigns, making data-driven decisions on how to optimize performance and return on investment (ROI)
Directs internal teams and external vendors to create and amplify high-impact content and collateralthat can be used across all communication channels, including sales enablement, events, and digital.- Develop a deep understanding of CSI solutions and services to effectively differentiate and position them in the market
- Create, test, and implement compelling content, messaging, and value propositions that impact our business and our customers
- Lead initiatives to enhance brand visibility and thought leadership reputation within the industry, as well as across internal channels
- Maximize engagement and leverage communication channels, focusing on answering the question, "How can marketing accelerate growth and retention?"
- Lead development of the brand narrative about McKesson's differentiated value that resonates with our customers and prospects
- Develop messaging and senior leadership talking points for professional trade shows and employee meetings
- Support the creation of sales enablement tools, including capability presentations, digital/web content, product collateral, case studies, white papers, and other sales collateral
- Support promotional objectives to determine the best channels, placement, and deliverables that reach our targeted prospective customers
- Capture the voice of the customer in positioning, messaging, and content
Collaborate with CSI and cross-business unit key stakeholders, leadership teams, legal/compliance, and marketing team members- Serve as a key contributor to leadership teams for the areas you support, providing marketing-based insights in response to complex/critical business situations
- Partner closely with product and sales leadership, meeting on a regular cadence to explore new opportunities, anticipate challenges, and formulate appropriate responses and redirects
- Consult with legal and compliance on a regular cadence to review plans and ensure appropriate actions are taken
- Collaborate with marketing colleagues, acting as a resource or mentor for less experienced colleagues
Act as a resource for the business units and solutions you support- Establish yourself as the marketing SME in the areas you support
- Work with limited direction and determine and develop approaches to solutions
- Provide resolutions to a range of problems
Help leverage the value of Commercial Strategy and Innovation across the Enterprise and weave the One McKesson value into external communications- Collaborate with senior leadership to develop and refine commercial strategies that align with enterprise vision and objectives
- Build and maintain strong stakeholder engagement, including the segments marketing, communication, sales and product teams
- Take advantage of opportunities to align messaging and promotion to further elevate the McKesson value narrative
Minimum RequirementDegree or equivalent and typically requires 7+ years of relevant experience.
Education4-year degree in Marketing, Business, Communications, or the equivalent relevant business experience
Critical Skills- Ideally, 7+ years of relevant experience (e.g., product launch go-to-market, lead generation campaigns, events, etc.)
- Healthcare industry experience preferred
- Excellent communication (written and verbal), collaboration, and interpersonal skills
- Experience in managing projects in a matrix organization
Additional Knowledge & Skills- Strong critical thinking, analytical, and problem-solving skills
- Attention to detail, solid organizational skills, and proactive project management
- Knowledge of company products and services
Working ConditionsGeneral office demands
Travel up to 20%
This role is a
hybrid position. The selected candidate is expected to work
on-site at our Las Colinas office a minimum of two (2) days per week, with the remaining days worked remotely. Specific in-office days may be designated based on team needs and business priorities.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position$107,100 - $178,500
McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson's (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:
McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
McKesson job postings are posted on our career site: careers.mckesson.com.
