We are seeking a Senior Marketing Manager, Go-to-Market (GTM) for Expansion & Growth projects, to join our Amazon Flex Worldwide (WW) Marketing & Driver Communications team. In this role, you will lead strategic, high impact, business-wide expansion projects and growth programs, serving as the single threaded marketing leader for the associated go-to-market (GTM) strategy. You will work cross-functionally and across all countries that Amazon Flex operates in, with stakeholders at all levels, to facilitate successful expansion and growth program launches. You will create the end-to-end delivery partner lifecycle strategy; developing the plan for how we will acquire, convert, engage and communicate with delivery partners in a way that delights delivery partners and also achieves key expansion and growth program goals.
This is a highly visible position; you will drive the success of large-scale and impactful programs and initiatives. You will be responsible for acting quickly to solve immediate challenges, while also using high judgement to plan program roadmaps and marketing strategies that will deliver long term benefits. The successful candidate will be self-motivated, passionate, highly analytical, detail-oriented, possess solid interpersonal and communication skills, and be comfortable working independently in ambiguous environments. You must have a demonstrated track record for building and executing complex go-to-market plans.
*This role can be located in the Greater Seattle Area or NYC.*
Key job responsibilities
• Establish the marketing and communications goals for expansion and growth program launches. Own the end-to-end execution of marketing strategy, as well as analysis of program performance and creation of lessons learned.
• Own the GTM strategy across all aspects of the customer lifecycle, including brand research, paid acquisition, conversion marketing, engagement marketing and communications.
• Write marketing strategy documents and own all marketing inputs for business and technical requirements documents. Ensure clear communication and coordination of requirements to the business and development teams.
• Use lessons learned to create global playbooks, toolkits and processes than enable programs to scale.
• Collaborate closely with technical teams, product managers, marketing and communication stakeholders, legal, public relations, business leaders and international counterparts to deliver expansion and growth programs that scale globally.
• Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.
• Identify, prioritize and communicate key areas for service and business improvement along the key operations metrics
• Establish yourself as a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business.
A day in the life
• You have project management experience and a track record of delivering on-time, within-budget initiatives that meet and achieve goals, in an extremely organized manner.
• You will work with, present to and influence senior executives up to VP level.
• You will own marketing program strategy and end-to-end delivery, using data and metrics to drive improvements.
• You will deliver cross functional projects and work with program management, product management, business development and technology teams.
• You will think strategically and creatively whilst executing operationally. You will have high attention to detail.
• You will write succinct and compelling written business proposals and recommendations for senior leadership audiences.
• You will manage complex roadmaps and balance contending priorities in rapidly changing environments.
About the team
At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors - called delivery partners - to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities all while making great earnings.
Key job responsibilities
• Establish the marketing and communications goals for expansion and growth program launches. Own the end-to-end execution of marketing strategy, as well as analysis of program performance and creation of lessons learned.
• Own the GTM strategy across all aspects of the customer lifecycle, including brand research, paid acquisition, conversion marketing, engagement marketing and communications.
• Write marketing strategy documents and own all marketing inputs for business and technical requirements documents. Ensure clear communication and coordination of requirements to the business and development teams.
• Use lessons learned to create global playbooks, toolkits and processes than enable programs to scale.
• Collaborate closely with technical teams, product managers, marketing and communication stakeholders, legal, public relations, business leaders and international counterparts to deliver expansion and growth programs that scale globally.
• Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.
• Identify, prioritize and communicate key areas for service and business improvement along the key operations metrics
• Establish yourself as a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business.
A day in the life
-Work closely with Product managers to define the delivery partner experience, identify the right audience to target, and bar raise the offering to improve attractiveness to the target audience
-Size up goals and plan for the entire Go-To-Market motions needed to succeed with the planned launch
-Plan roadmap of actions and initiatives needed to meet outcomes and objectives for each phase of the launch
-Collaborate across UX, Tech, Product, Safety, Legal and regional marketing teams to articulate and refine the marketing strategy and SOPs
-Report on launch readiness and success metrics in Weekly Business Reviews and Leadership updates.
About the team
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors - called Delivery Partners - to coordinate deliveries to our customers.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
