Awardco

Sr. Manager, Outbound SDR

Awardco$100K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in SaaS sales or business development with a track record of exceeding targets
  • 2+ years managing outbound SDR/BDR teams with proven playbook creation experience
  • Experienced in building and scaling outbound sales processes and team culture
  • Passionate about coaching and developing talent into successful Account Executives
  • Strong proficiency in phone, email, and social selling with coaching capabilities
  • Knowledgeable about integrating AI tools into sales workflows for improved efficiency
  • Ability to analyze data and create actionable plans for team performance
  • Excellent communication skills with the ability to write effectively and inspire

Responsibilities

  • Lead and develop a high-performing team of 10-15 outbound SDRs
  • Manage activity metrics, pipeline forecasting, and performance reporting
  • Develop and implement a scalable outbound sales strategy aligned with revenue goals
  • Collaborate with cross-functional teams on hiring and performance standards
  • Assess team strengths and weaknesses to create targeted coaching programs
  • Oversee recruiting and onboarding of new outbound SDRs
  • Enhance outbound strategies through feedback on sales techniques
  • Be a motivating leader who fosters a positive and engaging team environment

Benefits

  • Opportunities for professional development and growth
  • A dynamic work environment that encourages innovation
  • Collaborative culture with cross-departmental partnerships
  • Leadership support in shaping team structure and strategies
  • Potential to directly influence company revenue goals
Full Job Description
About the Role

We're looking for a driven, results-oriented leader to join Awardco's Sales team as a Senior Manager, Outbound Sales Development. In this role, you'll own the performance, culture, and growth of our outbound SDR organization - leading a team of high-performing reps who are on the front lines of creating net-new pipeline for Awardco.

Our Sales team is deeply confident in Awardco's mission and the value it brings to the modern workforce. We're at an exciting inflection point - actively transforming how our SDR organization operates - and we need a builder who can shape the systems, culture, and talent that will take us to the next level. If you thrive in ambiguity, lead with urgency, and love developing people, this role was made for you.
What You'll Do
  • Lead, coach, and develop a team of 10-15 outbound SDRs, fostering a high-performance culture built on accountability, energy, and proactive pipeline creation
  • Own weekly outbound activity metrics, pipeline forecasting, and team performance reporting - translating data into actionable insights for leadership
  • Build and execute a scalable outbound sales development strategy - including sequencing, targeting, and messaging - aligned to company revenue goals
  • Collaborate cross-functionally with partners across Sales, Operations, HR, and Recruiting to align on hiring plans, team structure, performance standards, and pipeline goals
  • Identify individual strengths and development areas across your team; design and deliver targeted outbound coaching and training programs
  • Drive recruiting, interviewing, and onboarding of new outbound SDR talent to support team growth
  • Continuously refine outbound strategy by contributing feedback on cold call frameworks, email sequences, and social selling plays to improve overall team effectiveness
  • Serve as a visible, energizing leader - championing team morale and maintaining high engagement across the SDR floor
What You'll Bring
  • 3+ years of SaaS sales or business development experience, with a consistent track record of hitting and exceeding quota
  • 2+ years of experience leading and managing outbound SDR or BDR teams - you've built the playbook, not just run it
  • A true builder's mindset - experienced in creating and scaling outbound processes, programs, and team culture from the ground up
  • Passionate about developing talent: you take pride in coaching reps into top performers and have a track record of developing SDRs into successful Account Executives
  • Strong command of outbound prospecting across phone, email, and social selling - and the ability to coach others to excellence in each channel
  • Fluent in AI tools and how to integrate them into sales workflows to drive efficiency and results - you're not just aware of the shift, you're leading it
  • Proven ability to analyze pipeline data and translate it into clear team-level action plans
  • Excellent communication skills - you can inspire a room and write a crisp follow-up email
  • Highly organized, detail-oriented, and comfortable managing competing priorities in a fast-paced, high-change environment
  • A people-first leadership style with a genuine investment in the growth and success of each team member


About Awardco

Awardco is an employee recognition and rewards platform that allows companies to recognize and reward their employees for their hard work and achievements. The company was founded in 2015 by Steve Sonnenberg and Brent Freeman. Awardco has offices in Provo, Utah and St. George, Utah. The company's mission is to help companies create a culture of recognition and appreciation.
Learn more about Awardco
Size
100 employees
Industry
Net Income
-$1 million
Founded
2015
5 Year Trend
+150%
Revenue
$5 million

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