Description

ABOUT THIS ROLE

We are looking for a Sr. Manager Lifecycle Marketing to build and own the lifecycle function at Xe. Millions of people already know and visit Xe; your job is to turn that relationship into lasting customer value. You will design and activate always-on lifecycle programs across the full customer journey, from onboarding and first transaction through repeat usage, cross-sell, win-back, and retention, for both our consumer and business segments.

This is a foundational, high-ownership role on a growing marketing team. You will define the lifecycle strategy, build the segmentation and behavioral trigger infrastructure to power it, and prove its impact on retention and customer lifetime value. You will work closely with Growth, Product Marketing, Product, Data/BI, and Sales, and your work will be one of the most direct levers on revenue in the marketing organization.

RESPONSBILITIES

• Own lifecycle strategy and execution end to end across email, in-app, push, and SMS, spanning onboarding, activation, engagement, cross-sell/upsell, churn prevention, and win-back for consumer and business customers
• Build always-on, behavior-triggered journeys that move customers from first transaction to habitual usage, and design programs that convert one-time senders into repeat customers
• Develop customer segmentation and lifecycle stages in partnership with Data/BI, and use behavioral and transactional signals to deliver the right message at the right moment
• Design and run cross-sell and upsell programs that introduce customers to new products and features as our platform expands, in close partnership with Product Marketing on positioning and launch moments
• Own B2B nurture in partnership with Sales: build lead scoring, routing, nurture streams, and recycling campaigns that convert and re-engage business leads through the funnel
• Establish a rigorous test-and-learn practice: hypothesis-driven A/B and holdout testing, clear measurement of incremental impact, and a cadence of iteration that compounds results
• Define and own lifecycle KPIs (activation, repeat rate, churn, reactivation, revenue per user) and report performance and learnings to marketing and business leadership
• Partner with Product and Engineering on the marketing technology and data foundations that lifecycle depends on, including CRM, customer data flows, and campaign tooling
• Bring the customer journey perspective into cross-functional planning so product launches, promotions, and sales motions all connect into coherent customer experiences

REQUIREMENTS

• 6+ years of marketing experience, with at least 3 years owning lifecycle, CRM, or retention marketing in fintech, payments, consumer apps, marketplaces, or B2B SaaS
• Proven track record of building lifecycle programs from the ground up and moving core metrics: activation, repeat purchase, churn, reactivation, and revenue per user
• Hands-on with marketing automation and CRM platforms (e.g., HubSpot, Braze, Iterable, Salesforce Marketing Cloud) and comfortable owning journey logic, triggers, and campaign QA yourself
• Strong command of segmentation, behavioral triggers, and personalization, and experienced partnering with data teams to build the underlying customer data foundations
• Analytical and experiment-driven: you design clean tests, measure incrementality honestly, and let results redirect the roadmap
• Experienced across both consumer and B2B motions, or deep in one with clear aptitude for the other; familiarity with lead nurture and sales handoff processes is a strong plus
• A strong writer and editor who can shape messaging that feels personal and useful rather than promotional
• Comfortable operating as a team of one to start: strategic enough to set the vision, hands-on enough to ship the campaigns
• Fluency with AI tools for content development, campaign production, and workflow acceleration is a strong plus
• Experience in cross-border payments, FX, remittances, or financial services is a plus

PERKS & BENEFITS

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($140,000USD to $170,000USD). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more.

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.