Job Description
The Acquisition Senior Manager leads enterprise customer acquisition strategy and transformation by connecting acquisition activities across channels, customer segments, distribution partners, and business functions into a more integrated, effective, and scalable system. This role develops acquisition strategies, operating models, governance frameworks, and future-state approaches that drive sustainable growth while balancing profitability, customer experience, and operational efficiency.

Working across marketing, product, distribution, finance, and technology, the Acquisition Senior Manager identifies new growth opportunities, aligns enterprise priorities, and guides the adoption of innovative acquisition capabilities. Through strong acquisition expertise, systems thinking, people leadership, and cross-functional influence, this role helps shape the future of customer acquisition by creating scalable solutions, improving enterprise performance, and enabling long-term business value

Key Responsibilities
• Identify acquisition opportunities, gaps, and inefficiencies across channels, customer segments, and distribution models, and develop strategies that improve growth, profitability, and customer experiences.
• Translate industry trends, customer behavior shifts, and emerging capabilities into actionable acquisition strategies that support long-term competitive advantage.
• Design future-state acquisition strategies that expand reach, unlock new sources of demand, and create differentiated ways to attract and engage incremental shoppers.
• Integrate fragmented acquisition activities into a unified enterprise acquisition framework that aligns how customers are sourced, engaged, nurtured, and converted throughout the lead lifecycle.
• Establish the strategic foundation for transformation initiatives by guiding acquisition capability maturity through a deliberate roadmap that balances near-term impact with long-term innovation.
• Redesign business processes and operating models to improve scalability, adaptability, and the ability to use emerging capabilities.
• Develop governance, decision rights, and operating guardrails that enable consistent enterprise execution while preserving business flexibility.
• Partner with stakeholders across marketing, product, distribution, finance, and technology to align priorities and drive enterprise-wide adoption of acquisition approaches.
• Optimize acquisition performance against enterprise objectives by balancing growth, profitability, customer experience, and operational efficiency.
• Evaluate acquisition strategies and operating models, and identify opportunities to improve outcomes and unlock additional value.

Skills
• Enterprise Mindset
• Strategic Agility
• Influence and Alignment
• Ownership and Accountability
• Continuous Learning and Innovation
• Systems Thinking
• Acquisition Strategy

Experience
• 10 or more years of experience preferred.
• Experience in customer acquisition, growth, performance marketing, or distribution strategy preferred.
• Experience driving measurable growth and profitability preferred.
• Experience building and scaling acquisition capabilities, operating models, and optimization approaches preferred.

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Skills
Acquisitions, Acquisition Strategies, Business Model Development, Business Process Development, Cross-Functional Collaboration, Curious Mindset, Executive Communications, Machine Learning (ML), Relationship Building, Storytelling, Strategic Management, Strategic Objectives, Strategy Development, Waterfall Model

Compensation
Base compensation offered for this role is $160,200 -$214,200 annually and is based on experience and qualifications.

*** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role.

The candidate(s) offered this position will be required to submit to a background investigation.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview. If you require any accommodations or have questions ahead of your interview please reach out to your recruiter.

Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.