Job DescriptionThe Senior Manager of Brand-Led Marketplaces will lead the development and execution of the marketplace strategy, with a primary focus on TikTok Shop and emerging marketplace platforms. This role will operate these channels as standalone businesses-owning strategy, performance, and execution end-to-end-while driving profitable growth through new and existing marketplace partnerships. There will be close collaboration with internal stakeholders, external marketplace partners, and third-party agencies. This role will be instrumental in expanding distribution, optimizing assortment and pricing, accelerating product velocity, and building repeatable operating models for brand-led marketplaces. This is a hybrid role; we work on site 4 days and remotely 1 day weekly.
- Develop and execute marketplace strategy aligned to overall ecommerce and brand objectives.
- Lead TikTok Shop as a core growth engine, defining the operating model across storefront experience, merchandising, content, promotions, and creator/affiliate commerce.
- Identify, evaluate, and scale emerging brand-led marketplaces and social commerce platforms.
- Own relationships with marketplace partners, including regular business reviews and performance discussions.
- Help define assortment, pricing, and promotional strategies to maximize sales, profitability, and brand presence.
- Negotiate contracts, commissions, and commercial terms with marketplace partners.
- Act as the primary liaison between internal teams and marketplace partners to ensure priorities, timelines, and deliverables are aligned.
- Analyze marketplace reporting and provide insights to drive product velocity, optimize listings, and improve performance
- Collaborate cross-functionally (Merchandising, Marketing, Supply Chain, Finance, IT, and Ecommerce Ops) to successfully launch and scale new marketplaces.
- Identify opportunities for process improvements, automation, and infrastructure enhancements related to marketplace operations.
Qualifications- 5 plus years in Ecommerce, marketplaces, or digital channel management
- Experience working with third-party marketplaces (TikTok Shop, Social Commerce Platforms, Amazon, etc.) strongly preferred.
- Bachelor's Degree in related field.
- Strong analytical skills with experience using performance data to drive strategy and execution.
- Ability to thrive in a fast-paced environment while remaining flexible, proactive, resourceful, and efficient.
- Proven ability to operate with a builder/owner mentality and thrive in ambiguity.
- Results oriented with a strong sense of urgency.
- Demonstrates logical analysis, negotiation, and problem-solving skills.
- Strong communication and stakeholder management capabilities.
- Computer proficiency in Microsoft Office - Excel, Outlook, Word and PowerPoint.
This is a hybrid role; we work on site 4 days and remotely 1 day weekly.
