Qualifications

• 4+ years in growth, lifecycle, or expansion/customer marketing, with a preference for SaaS or cybersecurity backgrounds.
• Understanding of breach containment and segmentation concepts like Zero Trust and ransomware.
• Ability to translate technical concepts into business value effectively.
• Proficient in data analysis with the ability to generate reports and assess trends.
• Experience collaborating with sales and marketing teams on sales plays.

Responsibilities

• Build and execute campaigns aimed at expanding existing accounts through various channels.
• Collaborate with Customer Success and Sales teams to identify and act on upsell opportunities.
• Design and implement sales plays that empower sales representatives with the necessary tools for account expansion.
• Work with Product Marketing to effectively position and package new product modules.
• Own key performance metrics including expansion pipeline and upsell conversion rates.
• Conduct regular testing of messaging and offers to optimize marketing effectiveness.

Benefits

• On-site work four days a week in Sunnyvale, CA headquarters.
• Collaborative environment that emphasizes partnership between marketing, sales, and product teams.
• Focus on data-driven decision-making relevant to marketing strategies.
• Opportunity to shape account expansion initiatives and drive significant business impact.