The Senior Growth Marketing Manager will help shape how Global Housing communicates with consumers through the customer lifecycle. This hands-on role blends B2C growth marketing, customer experience, lifecycle communications, digital strategy and disciplined execution. You will serve as a key partner for stakeholder requests, map communication journeys, recommend the right channels and coordinate work across Marketing, CX, Product, Technology, Analytics, Creative, Operations and Legal/Compliance.
The near-term focus is to help stabilize and strengthen customer communications as ownership transitions into Marketing, initially supporting Renters and Specialty. Over time, the role can help define a broader Housing communication journey and establish scalable processes, governance and optimization practices.
What will be my duties and responsibilities in this job?
- Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans.
- Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints.
- Apply a consumer-first lens to requested tactics. Challenge assumptions when appropriate and recommend the channel, timing and approach most likely to improve the customer experience and business outcome.
- Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance to move communications from concept through approval and launch.
- Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and repeatable governance processes.
- Monitor campaign and communication performance, interpret engagement and customer data, and present clear findings, recommendations and next steps.
- Identify gaps, redundancies and pain points across communications and recommend opportunities for optimization, personalization, testing and improved digital experiences.
- Support consumer websites and portals, including the e-commerce experience, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities in partnership with digital and development teams.
- Explore practical uses of marketing technology, automation and AI to improve communications, analytics, personalization, content development and marketing efficiency.
- Manage projects end to end in an evolving environment, creating structure where processes are still being established.
What are the requirements needed for this position?
- Bachelor’s degree in Marketing, Business Administration or a related field.
- Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research.
- Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies.
- Demonstrated ability to map customer journeys, leverage customer insights, and translate findings into effective communication and marketing strategies.
- Experience partnering with clients, business leaders, and stakeholders to develop and implement successful marketing initiatives.
What other skills/experience would be helpful to have?
- 8+ years of relevant marketing experience with depth in digital, e-commerce, consumer marketing, research and analytics.
- 5+ years of experience supporting customer experience, lifecycle marketing, customer communications and/or customer journey mapping.
- Deep Customer Experience expertise with demonstrated ability to operate effectively in a marketing environment.
- Experience using consumer, campaign and market data to identify insights and influence marketing decisions.
- Knowledge of marketing technology and analytics tools, including Google Analytics (GA4) and Google Tag Manager.
- Experience with omnichannel communications, CRM, retention/engagement, marketing automation or digital optimization.
- Self-directed approach with strong accountability, curiosity and the ability to build from ambiguity.
- Bilingual capability.
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Pay Range:
$74,600.00 - $124,700.00
Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.
If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.
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