Abbott

Sr. Global Marketing Manager - Cardiac

Abbott • $129K — $258K *
Princeton, NJ 08540In-Person
Healthcare
8 - 10 years of experience
Reposted 2 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree (B.A./B.S.)
  • 8+ years' experience in healthcare marketing, sales, or a related technical discipline
  • Demonstrated success in portfolio management, NPI launches, and commercialization
  • Track record of shaping markets through evidence, advocacy, or guideline influence
  • Strong communication skills with the ability to influence senior leaders and cross-functional teams

Responsibilities

  • Own the global portfolio strategy for cardiac diagnostics
  • Shape category direction by identifying unmet clinical, workflow, and economic needs
  • Act as the global business authority on the cardiac franchise
  • Define and execute global launch strategies for cardiac products
  • Establish and track adoption KPIs for new cardiac products
  • Ensure value narratives support solution-based selling
  • Lead cross-functional execution across R&D, Clinical, and Sales teams

Benefits

  • Health and wellness benefits providing security for you and your family
  • Free HIP PPO medical plan coverage for participants completing a short wellness assessment
Full Job Description
JOB DESCRIPTION:
Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry's most comprehensive menu of tests on a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

The Opportunity
Abbott Point of Care (APOC) is a global leader in rapid diagnostics that enable faster clinical decisions, improved patient flow, and better health system performance. As part of Abbott's priority to scale its installed base and accelerate adoption of high-impact innovations, we are seeking a Senior Global Marketing Manager - Cardiac to lead the strategic and commercial success of the cardiac portfolio, including high-priority NPIs.
This role is a senior commercial leadership position, accountable for turning cardiac innovations into routine clinical practice and scaled, sustainable revenue worldwide. The Senior Global Marketing Manager owns the portfolio strategy, NPI roadmap, launch execution, and adoption acceleration, working cross-functionally to ensure new cardiac products move rapidly from development 1 evaluation 1 protocol inclusion 1 sustained utilization. This role balances portfolio strategy with hands-on commercial execution, ensuring Abbott's cardiac innovations translate into measurable clinical impact and financial results.
This position reports to the Director, Global Strategic Marketing and serves as the primary global business owner for the cardiac franchise.

Key responsibilities

Portfolio Strategy & Market Leadership
  • Own the global portfolio strategy for cardiac diagnostics, including segmentation, targeting, positioning, and investment priorities.
  • Shape category direction by identifying unmet clinical, workflow, and economic needs across cardiac pathways.
  • Translate Abbott's growth objectives into clear, executable priorities for regions and downstream teams.
  • Act as the global business authority on the cardiac franchise, guiding decisions with direct revenue impact.

NPI Development, Launch & Adoption
  • Own end-to-end NPI commercialization for cardiac products-from development handoff through launch, adoption, and scale.
  • Define and execute global launch strategies that accelerate evaluation, protocol adoption, and utilization.
  • Establish and track adoption KPIs (e.g., time to first use, protocol inclusion, utilization expansion).
  • Identify and remove adoption barriers (clinical confidence, workflow integration, economic justification).

Value Proposition & Solution-Based Commercial Strategy
  • Define the global value proposition for the cardiac portfolio, integrating clinical evidence, health economics, and customer decision drivers.
  • Ensure value narratives support solution-based selling across cardiac pathways (ED, ICU, lab, enterprise).
  • Partner with sales leadership to deliver commercial programs and tools that convert interest into revenue-generating use.
  • Continuously refine messaging based on field feedback and market performance.

Evidence Strategy & Scientific Engagement
  • Own the global evidence strategy for the cardiac portfolio, aligned to commercialization and differentiation needs.
  • Partner with Clinical and Medical Affairs to prioritize data generation, publications, and conference activity that accelerate adoption.
  • Ensure scientific dissemination supports guideline influence, protocol change, and customer confidence.
  • Leverage evidence to support enterprise buying decisions and long-term portfolio growth.

Cross-Functional Leadership & Team Enablement
  • Lead cross-functional execution across R&D, Clinical, Sales, CX, Operations, and Regional Marketing.
  • Serve as the portfolio business representative to R&D, shaping development priorities and launch readiness.
  • Cascade strategy into clear roles, milestones, and measurable outcomes across global teams.

Innovation & Future Growth
  • Own the cardiac innovation roadmap, ensuring alignment with long-term clinical and business strategy.
  • Anticipate emerging trends in cardiac diagnostics and guide investment and lifecycle decisions.
  • Ensure Abbott continues to expand its leadership position through differentiated, scalable cardiac solutions.

Success Measures (What Winning Looks Like)
  • Cardiac NPIs achieve rapid adoption and protocol inclusion post-launch
  • Reduced time from launch to meaningful revenue contribution
  • Sustained utilization growth across early-adopter and expansion accounts
  • Strong pipeline creation and enterprise adoption influenced by marketing programs
  • Clear contribution to global cardiac revenue growth targets

Qualifications
Required
  • Bachelor's degree (B.A./B.S.)
  • 8+ years' experience in healthcare marketing, sales, or a related technical discipline
  • Demonstrated success in portfolio management, NPI launches, and commercialization
  • Track record of shaping markets through evidence, advocacy, or guideline influence
  • Strong communication skills with the ability to influence senior leaders and cross-functional teams

Preferred
  • Diagnostics or medical device industry experience
  • Global marketing or commercial leadership experience
  • People leadership experience
  • Strong business acumen with the ability to translate strategy into execution
  • Experience working in complex, matrixed organizations

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

The base pay for this position is
$129,300.00 - $258,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
APOC Point of Care

LOCATION:
United States > Princeton : 400 College Road East

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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