The Sr. Global Marketing Event Specialist will be responsible for all aspects of organizing, managing, strategizing, and overseeing virtual and in-person, internal, user conferences and events. This individual will plan, execute, research, measure and work cross-team. The Sr. Global Marketing Event Specialist will create programs that align with Instructure's strategic initiatives to drive customer advocacy, adoption, retention and expansion through Instructure's global events.
The Sr. Global Marketing Event Specialist will serve as the company expert in the areas of standard concepts, practices, and procedures. In coordination with the Director of Events they will also be responsible for creating a plan and budget for their area of expertise.
This position is a fully remote position with travel to the main office in Salt Lake as well as to each event during the year.
Responsibilities- Support strategic development of marketing event programs that reinforce the Instructure brand, develop qualified leads, strengthen and expand customer relations
- Oversee all aspects of program and event execution for both internal and external programs such as user conferences, employee events, trade shows, special events and other programs related to marketing initiatives.
- Strategizes and coordinates all event communication and messaging
- Coordinates detailed event logistics
- Develops scalable processes for their area of expertise
- Evaluates and reports on KPI's
- Monitors event budgets and assists with the negotiation of all necessary contracts
- Researches and assists contracts for all necessary speakers and entertainers
- Communicates key event information to the organization
- Monitors and manages expenses associated with each event
- Responsible for post-event analysis, and lead conversion reports ensures that proper personnel have been scheduled to adequately work the events
- Works with internal and external teams to develop event agenda based of company strategy and customer needs
- Sets communication strategy for the event segmentation lists
- Assist in the development and regular reporting of meaningful metrics that help improve the efficiency of the events and sponsorships function and demonstrate the value of Instructure's investments in marketing events
- Oversee vendor selection process and evaluate vendor relationships for their service quality, value, and cost effectiveness
- Help identify and develop projects designed to improve event processes, increase event management efficiency, reduce cost and increase event engagement
- Leverage market awareness and industry best practices to recommend and facilitate innovative solutions on event programs and execution, including refining existing programs and establishing new events and initiatives
- Coordinates detailed event logistics.
Skills/Experience- 1+ years' experience in event/field marketing and project management
- Experience marketing B2B high-tech products/solutions
- Experience using SFDC
- Some travel required for trade shows and other live events domestically and occasionally internationally
- Project management skills, which include: defining, scheduling, tracking, communicating status, managing projects, risk management, contingency planning and ability to acquire resources
- Ability to build and maintain effective working relationships within marketing, across other departments (e.g., Sales, HR, CX, Finance, etc.) and with partners to solve issues.
- Extraordinary attention to detail
- Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
- Proven capability to accomplish difficult, complex goals with limited actual "authority"
- Passion for results, measurement and optimization to continuously drive ROI
- Sense of humor, with a knack for keeping morale high under often stressful circumstances.
Get in on all the awesome at Instructure- Competitive salary and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Paid time off, 11 paid holidays, and flexible work schedules
- Fitness club memberships
- iMac or Macbooks
Get in on all the awesome at Instructure!We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
