Description Position at Fingerpaint Marketing
Objectives of This Role:We're looking for a senior engagement / digital strategist who blends left- and right-brain thinking-comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You'll help shape and optimize omnichannel strategies, ensuring a brand's engagement vision is not only realized, but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.
This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution-particularly within HCP marketing but will touch both HCP and DTC projects.
Key Responsibilities:- Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are seamlessly integrated into broader marketing plans
- Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy
- Manage and segment HCP lists to fuel targeted, personalized campaigns
- Map customer journeys across channels to identify content needs, optimization points, and experience gaps
- Support omnichannel planning through audience personas, micro-journeys, and engagement pillars
- Track digital trends, emerging technologies, and performance data to inform innovation and recommendations
- Experience with conducting competitive website audits
- Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms
- Experience developing website SEO markup, including structured data (schema)
- Collaborate with media, content, and development partners to ensure consistent, high-impact execution
- Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations
Qualifications:- 2-5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred)
- Hands-on experience with Salesforce Marketing Cloud and/or Marketo
- Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
- Strong working knowledge of SEO platforms including GSC, SEMrush, etc. (AI SEO tools experience preferred)
- Comfortable using tools like Google Analytics to derive actionable insights
- Familiarity with customer journey mapping tools or frameworks
- Understanding of core UX and UI principles
- Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
- Strong presentation and collaboration skills; comfort leading client conversations
- Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow
- Global pharmaceutical clients digital experience a plus
Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.
