About the RoleRole PurposeThe Senior Director of Brand Strategy & Marketing will set the vision and roadmap for the US & Canada marketing team. They be responsible for planning, development, and implementation of the brand, content, creative and customer marketing strategy. The ideal candidate should have a creative, problem-solving mind, with strong inter-personal skills to collaborate with leaders within RS, leaders of global manufacturers, and inter-departmental personnel.
The Senior Director of Marketing is directly responsible for developing and executing the marketing strategy, overseeing a multi-million-dollar budget, leading the creative services team, and working across business functions to elevate the RS brand among target personas by effectively communicating the evolving RS value proposition.
Responsibilities- Develop the annual Integrated Marketing Plan (IMP) for the market, including the overarching strategy and tactical plans, in collaboration with the commercial functions.
- Build and develop the marketing team, maturing the skill sets and finding the right roles to create a high performance B2B organization
- Lead the creation of customer facing value proposition, brand personas and brand marketing strategy in collaboration with Group marketing function.
- Responsible for developing sales support materials and working in combination with the Sales team to communicate key value propositions.
- Support proposition development for new and emerging product and service lines in market.
- Develop multi-channel marketing campaigns to deliver on IMP expectations.
- Provide oversight to copywriting, graphic design, and production content, ensuring the deliverables are on point with the brand voice and agreed upon messaging.
- Ensure best-in-class messaging for all branded communications, with brand propositions that correctly promote our competencies.
- Maintain relationships with key media players, and actively evaluate and adapt our media buying plans.
- Drive new customers to the brand while building loyalty and repeat business with existing customers.
Candidate RequirementsEssential Skills & Experience- 12+ years of B2B marketing and strategy development experience
- Master's Degree in Marketing, Business, Econ or equivalent experience
- Digitally savvy, knowledgeable of marketing and digital best practices
- Strong brand building and GTM experience
- Comfortable working in a highly fluid and matrixed environment; able to regularly switch and partner with other team members and business functions
- Excellent and persuasive communications skills; able to clearly articulate and sell your strategies in relatable and convincing ways
- Highly resourceful and able to find the leading insights from multiple data sources including search, social, and web date
- Demonstrated decision making and problem solving skills
- Self-starter with a passion for continued learning
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