Newegg Incorporated

Sr Director, Marketing

Newegg Incorporated • $150K — $180K *
Diamond Bar, CA 91765In-Person
Business Services
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 12 years of marketing experience with strong background in brand strategy, PR, and content marketing.
  • At least 9 years of supervisory experience leading marketing teams.
  • Proven expertise in developing brand strategies, including brand promise creation and product architecture.
  • Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing.
  • Demonstrated success in media relations and brand recognition strategies.
  • Proficiency in social media marketing tools and PR wire distribution platforms.

Responsibilities

  • Develop and implement branding, PR, and events roadmap for company growth.
  • Lead all brand marketing initiatives across various channels to enhance brand presence.
  • Manage relationships with external agencies for effective brand messaging.
  • Oversee Content Marketing strategy to boost visibility and engagement.
  • Maintain corporate branding guidelines with internal and agency partners.
  • Collaborate cross-functionally to ensure cohesive promotional strategy.
  • Monitor industry trends and protect brand integrity.

Benefits

  • Opportunities for leadership and professional development.
  • Dynamic and fast-paced work environment.
  • Collaborative team culture across functions.
Full Job Description
Key Responsibilities:
  • Develop and implement annual branding, PR, and events roadmap to support company growth strategies.
  • Lead and manage all brand marketing initiatives, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print to enhance brand presence and customer acquisition at optimized costs.
  • Manage relationships with external advertising and media agencies to craft and execute effective brand and product messaging for both internal and external audiences.
  • Oversee Content Marketing strategy to maximize the visibility of Newegg content creators, increasing brand awareness, visitor engagement, and conversions.
  • Maintain and enforce corporate branding guidelines in collaboration with internal Creative Services and agency partners.
  • Work cross-functionally with marketing, merchandising, web operations, graphic design, and customer service teams to ensure an integrated promotional strategy and cohesive customer experience.
  • Collaborate with internal business partners to develop strategic plans and meet high-priority deadlines, aligning marketing efforts with business objectives.
  • Establish and drive brand-building initiatives to enhance Newegg's reputation and market positioning.
  • Monitor industry trends, media developments, and market challenges, leveraging insights to protect and grow the brand.
  • Provide leadership, mentorship, and professional development opportunities to team members, ensuring high performance and collaboration.
  • Manage multiple projects in a dynamic, fast-paced environment, maintaining focus under high-pressure situations.
  • Other duties as assigned.


Qualifications & Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 12 years of marketing experience, with a strong background in brand strategy, PR, and content marketing.
  • At least 9 years of supervisory experience leading marketing teams.
  • Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management.
  • Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing.
  • Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition.
  • Deep understanding of media industry trends and ability to navigate brand challenges effectively.
  • Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet).
  • Knowledge of PR wire distribution platforms (BusinessWire, Meltwater) and media monitoring tools (Cision, etc.).
  • Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
  • Excellent written, analytical, and presentation skills.
  • Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders.

Preferred Qualifications:
  • Experience in agency environments is a plus.
  • Proven ability to handle high-stress situations and resolve personnel issues effectively.
  • Strong analytical mindset with a data-driven approach to marketing decision-making.

About Newegg Incorporated

Newegg is an online retailer of computer hardware and software, consumer electronics, and other products. The company was founded in 2001 by Fred Chang and has since grown to become one of the largest online retailers in the US. Newegg offers a wide selection of products from various brands, including Acer, Asus, HP, Lenovo, and Microsoft. The company has won numerous awards for its customer service and has been recognized as one of the best places to work in the US. Newegg is headquartered in City of Industry, California and has operations in North America, Europe, and Asia.
Learn more about Newegg Incorporated
Size
2,000 employees
Industry
Consumer Technology
Founded
2001
* Ladders Estimates

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