National Rural Electric Cooperative Association

Sr Digital Producer

Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Journalism, Communications, or related field
  • 8+ years of web producer experience or equivalent
  • Proficiency with various web content management systems (e.g., WordPress, Sitecore, Drupal)
  • Expertise in SEO and digital audience engagement
  • Excellent writing and copyediting skills including AP style proficiency
  • Strong understanding of strategic communications
  • Solid teamwork and organizational skills with attention to detail.

Responsibilities

  • Collaborate with the communications team to publish and update web editorial content
  • Adapt print magazine content for digital platforms
  • Lead SEO and audience engagement strategy
  • Support development and production of editorial newsletters
  • Create and coordinate multimedia elements
  • Copyedit and proofread content for accuracy
  • Publish and manage content within CMS while ensuring compliance
  • Analyze digital performance and contribute to reporting.
  • Provide quality assurance for web content and liaise with technical teams.

Benefits

  • Eligible for a hybrid schedule allowing up to 2 days of remote work per week
  • Opportunity to work closely with C-suite and diverse departments
  • Engagement in innovative use of AI in editorial workflows
  • Involvement in a mission-driven organization focused on electric cooperatives
  • Collaborative environment fostering creativity and teamwork.
Full Job Description
Job Description

This position is eligible for NRECA's hybrid schedule, which allows flexibility to work from home up to 2 days per/week.

This role ensures NRECA's online editorial content is engaging, accurate, up to date and strategic, while responsibly integrating artificial intelligence tools to enhance efficiency, quality and audience engagement. The position will work closely with the RE (Rural Electric) Magazine Editor and Senior Manager of Editorial to optimize content for assigned NRECA digital properties and to evaluate and guide the evolving use of AI in editorial workflows, content optimization and analytics, and assist with editing and proofreading of editorial content. This position is eligible for NRECA's hybrid schedule, which allows flexibility to work from home up to 2 days per/week.

Key Responsibilities
  • Collaborate with communications team to publish and update web editorial content efficiently and on deadline.
  • Adapt print magazine content for digital platforms, ensuring strong presentation and usability.
  • Lead Search Engine Optimization (SEO) and audience engagement strategy across editorial content.
  • Support development and production of editorial newsletters.
  • Create and coordinate multimedia elements (infographics, photo galleries, and visual assets).
  • Copyedit and proofread content to meet editorial standards and ensure accuracy.
  • Publish and manage content within Content Management System (CMS), ensuring compliance with organizational processes and standards.
  • Analyze digital performance using Google Analytics and other tools; contribute to reporting and insights.
  • Provide quality assurance for web content and liaise with technical teams on site performance, bugs, and enhancements.
  • Support editorial leadership and special initiatives (e.g., photo challenge program) and provide flexible team support as needed.
  • Ability to report to the office when required.


Qualifications

Required Education, Qualifications and Skills
  • Bachelor's degree in Journalism, Communications, English or related field
  • 8+ years web producer experience or equivalent.
  • Experience in a full range of online communications approaches, tools, and methodologies.
  • Experience with multiple web content management systems, such as WordPress, Sitecore, Adobe CQ5 and Drupal.
  • Expertise in SEO, mobile optimization, and digital audience engagement, with ability to use analytics tools to evaluate performance and trends.
  • Excellent writing, copyediting, and visual content skills, including AP style proficiency and image editing (e.g., Photoshop).
  • Solid understanding of strategic communications and how content supports audience needs and organizational goals.
  • Strong interpersonal, teamwork, and organizational skills, with demonstrated initiative, sound judgment, and attention to detail.


Preferred Qualifications
  • Experience with mobile strategies and implementation is desired.


Essential Physical Requirements
  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
  • Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.


Salary Range: $120,000-$147,000 annual salary

Final compensation determined by individual qualifications, experience, and internal equity.

Additional Requirement:

The preceding job description has been written to reflect management's assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

About National Rural Electric Cooperative Association

The National Rural Electric Cooperative Association (NRECA) is a national service organization that represents the interests of more than 900 electric cooperatives and their 42 million members across the United States. The organization provides a range of services to its members, including advocacy, education, training, and technical assistance. NRECA also works to promote the development of rural communities and the economic growth of rural America. The organization was founded in 1942 and is headquartered in Arlington, Virginia.
Learn more about National Rural Electric Cooperative Association
Size
1,000 employees
Industry
Net Income
$10 million
5 Year Trend
+5%
Revenue
$1 billion
NASDAQ

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