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Simplistic is in search of a creative and technical
Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website and implementing strategies to increase the conversion rate.
As a Sr. Strategist, Conversion Rate Optimization (CRO), this role could include:- Own the CRO testing roadmap and prioritization framework across multiple client accounts
- Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
- Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
- Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
- Conduct new business audits to identify growth opportunities and inform strategic recommendations
- Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
- Support new business scoping efforts, including defining project needs and deliverables
- Provide sales support to help drive new business development and client acquisition
- Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
- Collaborate with clients to understand their design goals and develop strategies to achieve them
- Complete heuristic analyses of website designs
- Conduct competitive research of direct and indirect competitors to motivate A/B tests
- Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
- Create and present client-facing presentations to inspire website optimizations
- Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
- Make ongoing recommendations for improvement to Shopify website experiences
Required Competencies- Expert-level knowledge on the Shopify Plus Ecosystem
- Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
- Expert-level knowledge on website design, best practices and eCommerce trends
- Proven experience in conversion rate optimization
- Proficiency in A/B and multivariate testing methodologies
- Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders
Preferred Competencies- Strong understanding of tag and pixel tracking within the Shopify Ecosystem
- Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
- Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
- Self-starter and ability to work in an ever-changing environment
- A passion for staying up to date with industry trends and best practices
- 5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously
