T-Mobile

Sr Commercial Marketing Manager

T-Mobile$109K — $197K *
Telecommunications & Hardware
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; Master's/Advanced Degree preferred.
  • Marketing experience in relevant fields such as telecommunications or consumer electronics.
  • Experience driving strategy across multiple functions (preferred).
  • Ability to analyze market, customer, and industry data to improve business performance (preferred).
  • Leadership skills with potential for mentoring less experienced team members.

Responsibilities

  • Develop and implement marketing strategies to enhance customer experience and drive growth.
  • Drive strategic initiatives and manage the service/product roadmap for T-Mobile.
  • Define target audiences and lead creation of use cases that align with company strategy.
  • Utilize data analytics to identify market opportunities and guide senior leadership recommendations.
  • Collaborate with cross-functional teams for successful product launches and revenue enhancements.
  • Manage multiple projects in a dynamic and fast-paced work environment.
  • Track business performance, prepare contingency plans, and iteratively refine strategies.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 401(k) with employee stock grants and purchase plans.
  • Generous paid time off and holidays totaling about 4 weeks annually.
  • Tuition assistance and educational coaching for career development.
  • Mobile service and home internet discounts, along with commuter benefits.
Full Job Description
Job Overview
Sr Commercial Marketing Manager is responsible for developing and implementing strategies which promote company growth and brand awareness. This role is responsible for developing strategies and business cases for all services and product innovations and current product optimization, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. The Sr Commercial Marketing Manager will work with multiple internal and external groups such as Market Intelligence, Product, Engineering, Marketing, Partnerships, Creative, Brand Strategy, Program Management and Operations to define and execute strategic vision. Lead the discovery phase for new opportunities and present recommendations to senior leadership. This is a great opportunity for a creative and innovative professional to identify new solutions and carry out projects in a large supported environment in service of driving meaningful customer engagement and retention.

Job Responsibilities:
  • Develop and implement T-Mobile strategies to continuously improve the customer experience and drive subscriber and revenue growth.
  • Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile service and product roadmap.
  • Define target, value prop and reason to believe requirements - lead creation of and prioritizing use cases to deliver on strategy.
  • Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
  • Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements.
  • Manage multiple priorities in a fast paced and changing environment.
  • Manages business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
  • May lead/mentor less experienced peers.


  • Education:
  • Bachelor's Degree (Required)
  • Master's/Advanced Degree (Preferred)


  • Work Experience:
  • Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
  • Driving strategy cross functionally. (Preferred)
  • Analyzing customer, business and industry data to drive business performance (Preferred)


  • Knowledge, Skills and Abilities:
  • (Preferred)
  • (Preferred)
  • (Preferred)
  • (Preferred)
  • (Preferred)
  • (Preferred)


  • Licenses and Certifications:
    • At least 18 years of age
    • Legally authorized to work in the United States

    Travel:
    Travel Required (Yes/No):Yes

    DOT Regulated:
    DOT Regulated Position (Yes/No):No
    Safety Sensitive Position (Yes/No):No

    Total Target Cash Earnings Opportunity: $131,160 - $236,640

    National Base Pay Range: $109,300 - $197,200

    The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

    The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ371073¶dox=1

    At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.

    At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

    Never stop growing!
    As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

    About T-Mobile

    T-Mobile US, Inc. is a wireless company. As of December 31, 2016, the Company provided wireless communications services, including voice, messaging and data, to over 71 million customers in the postpaid, prepaid and wholesale markets. It provides services, devices and accessories across its brands, T-Mobile and MetroPCS. It provides wireless communication services through a range of service plan options. The Company offers a device trade-in program, Just Upgrade My Phone (JUMP!), which provides customers a specified-price trade-in credit and upgrade eligibility after approximately six months of service; Equipment Installment Plan (EIP), which is designed to provide financing to customers for the purchase of devices, and installment agreements for accessories; T-Mobile Tuesdays, which offers customers free stuff and access to various offers from brands; and T-Mobile ONE and Simple Choice plans.
    Learn more about T-Mobile
    Size
    75,000 employees
    Market Cap
    $174.7 billion
    Industry
    Net Income
    $3 billion
    Founded
    2002
    5 Year Trend
    +16.4%
    Revenue
    $68.3 billion
    NASDAQ

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