About the Role:Niagen Bioscience is seeking a strategic and results-driven Senior Manager, Business Development to lead the growth of our international distribution and commercial partnerships, with an initial focus on China cross-border and Asia Pacific. This role is responsible for expanding existing partnerships while identifying new revenue opportunities across retail, wholesale, distribution, and e-commerce channels globally.
The Senior Manager will own key distributor relationships and China cross-border e-commerce partnerships (including platforms such as Tmall Global and JD Worldwide), driving sell-in and sell-through across international markets. This role requires a hands-on commercial operator who can balance relationship management with proactive business development to drive sustainable and profitable growth.
The ideal candidate brings strong connections with cross-border e-commerce platforms, distributors, and buyers, along with experience in consumer health, supplements, or regulated products, and a proven ability to grow distribution across international markets.
Core Expectations:Commercial & Partner Management
- Own the commercial performance and P&L of assigned markets and partners, including revenue, profitability, inventory, and promotional investments.
- Develop pricing, assortment, merchandising, and promotional strategies that strengthen sell-in, sell-through, and long-term channel profitability.
- Evaluate the performance and ROI of commercial investments and recommend adjustments to improve resource allocation and financial returns.
- Lead annual business planning, partner scorecards, and quarterly business reviews to track sales, inventory, execution, and brand-development objectives.
- Build and grow relationships with key distributors, buyers, trading partners, and cross-border e-commerce platforms.
- Partner with internal teams to support platform launches, expansions, and account-specific initiatives
International Distribution Strategy & Market Development
- Expand presence in priority international markets, with an initial focus on China and Asia Pacific, while identifying opportunities in additional regions as the business grows.
- Identify, evaluate, and onboard new distribution partners and channel opportunities across priority international markets to drive incremental revenue growth
- Assess market dynamics, competitive landscape, and channel performance across international markets to inform strategic decisions
- Develop market-specific growth strategies based on consumer insights, competitive dynamics, and channel opportunities.
- Build a robust pipeline of opportunities and drive deals from prospecting through execution
- Serve as a trusted commercial advisor to distributors and retail partners, recommending strategies to expand distribution, improve execution, and accelerate growth.
- Explore innovative distribution models, including cross-border e-commerce marketplaces, digital health platforms, and strategic alliances
- Structure and negotiate partnership agreements, ensuring alignment with company financial and strategic goals
- Navigate regulatory, compliance, and operational considerations across China and broader Asia Pacific markets
Cross-Functional Collaboration
- Lead cross-functional execution across Marketing, Regulatory, Supply Chain, Finance, and Science, including product registration, localization, and launch execution, to support successful launches and business growth.
- Own demand forecasting for assigned markets and work with Finance and Supply Chain to maintain product availability and optimize inventory.
- Align product launches, promotions, and content strategies with distribution partner needs
- Ensure partnerships and channel activities comply with applicable regulatory requirements, contractual obligations, and company brand standards.
Qualifications- 7+ years of experience in business development, sales, international distribution, e-commerce, or another commercial function.
- Proven experience managing international distribution, e-commerce, or commercial channel partnerships. Experience in Asia Pacific and/or China cross-border commerce is highly desirable.
- Experience in consumer health, supplements, wellness, or regulated products strongly preferred
- Demonstrated success developing or scaling business in China and/or other Asia Pacific markets
- Strong negotiation, relationship management, and deal-making skills
- Demonstrated ability to develop commercial strategies while driving hands-on execution.
- Strong commercial acumen with experience managing P&Ls, revenue targets, pricing strategy, and profitability
- Excellent communication and cross-functional collaboration skills
Preferred Qualifications- Existing relationships with cross-border e-commerce platforms, distributors, or trading partners in Asia Pacific
- Experience with cross-border e-commerce platforms (e.g., Rakuten, Coupang, Tmall Global, JD Worldwide)
- Familiarity with regulatory and compliance requirements for supplements or healthcare products
- Experience scaling emerging brands globally
- Business proficiency in Mandarin preferred; proficiency in another regional language a plus
Competencies & Skills- Strong written and verbal communication skills with confidence engaging partners and stakeholders
- Proven ability to build, manage, and grow partnerships across cross-border e-commerce, distribution, and international channels
- Strong commercial acumen with understanding of pricing, margins, and channel economics
- Strategic thinking with the ability to identify and execute new business and market expansion opportunities
- Skilled negotiator with experience structuring and closing complex distribution agreements
- Analytical and data-driven, with the ability to translate insights into actionable strategies
- Effective cross-functional collaborator, able to align internal teams and external partners
- Strong ownership and ability to influence cross-functional teams, fostering accountability and performance
- Ability to operate in a fast-paced environment with a high degree of ownership and execution focus
- High integrity and sound judgment when managing sensitive business relationships and decisions
$140,000 - $165,000 a year
