This is a senior production role that combines hands-on campaign execution with strategic ownership of how the Creative Studio produces branded content at scale. You will project manage the most complex advertising campaigns in our portfolio while simultaneously shaping the frameworks, processes, and standards that enable the broader team to produce at the highest creative bar across all formats and channels.

You will own the end-to-end production management of branded content campaigns across multiple ad formats and distribution channels - from YouTube to Prime Video to TikTok and Instagram. You ensure that every one of your campaigns run on time, deliver the creative strategy as envisioned, and at a quality standard that protects the brand, the creator, and Amazon. You are customer obsessed: the brand must always show up exactly as they expected, and the creator's audience must always feel the integration is native, not forced.

In this role, you operate beyond individual campaign delivery. You define new branded content production frameworks for new ad formats and in-content integrations, serve as a senior escalation point for systemic issues, and develop scalable mechanisms - playbooks, templates, and production SOPs - that force-multiply team output. You influence Sales, Strategy & Operations, and Creator Partnerships leadership on production feasibility, format innovation, and go-to-market readiness. You author strategic narratives for Director+ leadership and mentor onboarding producers to ramp quality fast.

This role requires meticulous project management, the confidence to coach talent and provide direct creative feedback, strong writing skills, and the strategic mindset to lead the evolution of our branded content production program. The ideal candidate thrives in fast-paced, multi-stakeholder environments, has experience building or scaling creative production functions, and holds a high bar for both creative quality and operational excellence.

Key job responsibilities

- Project manage complex advertising campaigns end-to-end across video, social, audio, and live events - owning timelines, deliverables, approvals, and cross-functional coordination from kickoff through final asset delivery

- Oversee the production of multi-format branded content across distribution channels including YouTube, Prime Video, TikTok, Instagram, and podcast platforms - ensuring each format is produced to spec and optimized for its destination

- Serve as the quality gatekeeper for all branded content assets - QC'ing recordings and deliverables for brand compliance, audio/video quality, script alignment, and tonal authenticity before handoff to Campaign Management

- Ensure brand guidelines are met across every touchpoint - proactively managing mid-flight changes, flagging risks, and never allowing a brand to show up in a way they didn't approve

- Coach and direct talent through ad recordings - providing real-time creative feedback, line reads, and guidance to ensure branded content meets the quality bar and reflects the brand's creative vision

- Manage production timelines, approvals, and deliverables across multiple concurrent campaigns using AdPipe (Airtable), Ad Trackers (Google Docs), SOWs (Sharepoint)

- Develop and maintain Statements of Work (SOWs) as client-facing production agreements - defining scope, deliverables, timelines, and workback schedules for standard and complex campaigns

- Coordinate with studio operations to ensure they have scheduled with show teams all ad shoots, recording sessions, and content delivery - ensuring they have managed availability, delivery dates, and schedule changes across multiple properties

- Be on-site or on a livestream recording session when available with creators and production teams during ad recordings - ensuring quality, providing creative direction, and serving as the brand's on-the-ground representative

- Execute branded content elements for live events and experiential activations with our internal events lead as the single-threaded owner and you as the key consultant - ensuring on-site creative direction, talent briefing, branded integration management, and post-event deliverable tracking has been accounted for

- Bar-raise ad scripts for creators, podcast hosts, and announcers when campaigns require scripted content - tailoring voice, tone, and messaging to each creator's authentic style while meeting brand compliance requirements

- Manage creative refresh cycles for long-running campaigns - coordinating new assets, asset swaps, and mid-flight pivots based on pacing or advertiser feedback

- Maintain real-time production tracking and sales team communication - translating creator team updates into status reports covering timelines, deliverable statuses, air dates, and revision updates

- Contribute to pre-sale creative strategy (~10%) by supporting RFP responses, developing creative thought starters, and providing production feasibility input on proposed concepts based on insights gained across campaign executions

- Integrate AI tools into production workflows for creative iteration, script development, and operational efficiency

- Define new branded content production frameworks for new ad formats and in-content integrations - establishing scalable processes, quality standards, and production methodologies that enable the broader team to execute at the highest creative bar

- Develop and maintain production playbooks, templates, and mechanisms that enable the broader team to deliver at the quality bar - force-multiplying team output through documentation and process design

- Author strategic narratives (QBRs, 6-pagers, competitive analyses) on branded content production performance and present format innovation proposals to Director+ leadership

- Mentor and develop onboarding producers - conducting creative reviews, establishing feedback loops, and building team capability to scale production quality

- Lead cross-organizational initiatives that improve the end-to-end branded content workflow - partnering with Sales, Strategy & Operations, and Creator Partnerships leadership to influence roadmaps and remove systemic friction

- Own the competitive intelligence function for branded content production - tracking industry trends, benchmarking against competitors, and translating insights into actionable format innovation proposals

A day in the life

Campaign & Production Management: You manage six+ concurrent campaigns daily using AdPipe, Ad Trackers, and SOWs - flagging timeline risks, confirming studio availability, and updating multi-format activations.

On-Site Production & Talent Coaching: You're on set coaching creators through branded recordings, ensuring messaging, tone, and placement meet client approvals. Post-session, you QC assets for brand compliance and audio quality.

Multi-Format Ad Production: You coordinate branded content across YouTube, podcasts, TikTok, and Instagram - ensuring each format is produced to spec and feels platform-native.

Brand Guidelines & Customer Obsession: When brand guidelines shift mid-flight, you assess impact, align with account teams, and protect the client's vision before production moves forward.

Live Event & Experiential Activation: You finalize run-of-shows, confirm branded elements, and brief creator teams for live activations - ensuring quality by being on-site when it matters.

Script Writing & Creative Development: You write branded scripts - mid-rolls, host-read copy, talking points - tailored to creator voice while managing compliance and client approvals.

Thinking Big & Ad Product Innovation: You develop proposals for new branded content formats informed by performance data and competitive intelligence - helping write the next playbook.

AI Fluency: You integrate AI tools into production workflows and explore emerging capabilities to uplevel team efficiency and creative output.

BASIC QUALIFICATIONS

- Experience presenting metrics and progress to goal to senior leadership

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Experience leading creative development of innovative creative from concept to delivery

- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment

- Experience driving results through digital marketing and multi-channel campaigns

- Ability to travel to shoot locations and creator events, estimated 3x per quarter

PREFERRED QUALIFICATIONS

- Experience analysing market opportunities, engaging and negotiating with customers, and defining new areas of innovation

- Experience in the creator economy, talent management, or creator monetization - with an understanding of how to produce authentic brand integrations within creator formats and drive ecommerce success

- Experience building or scaling a creative production function or team from the ground up

- Experience leading cross-functional initiatives that drove measurable operational improvements

- Knowledge of video production crews, live streaming technologies, studio workflows, edit and post-production techniques, production calendars and staffing

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually

USA, NY, New York - 157,100.00 - 212,600.00 USD annually